Off The Record: the Identity Music blog

Welcome to the Identity Music blog! We share artist advice, industry updates, & tips-and-tricks for independent artists and record labels around the world.

Off the record

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Artist Advice

2025 Gift Guide for Musicians & Music Lovers

Chloe Grinter
Marketing & Artist Relations Coordinator
Streaming Platforms

A Guide to Spotify Countdown Pages

Liane Abrams
Marketing Manager
Music Promotion

Music PR 101

Liane Abrams
Marketing Manager
Artist Advice

What's the best day to release music?

Chloe Grinter
Marketing & Artist Relations Coordinator
Music Promotion

How to maximise Spotify Wrapped 2025 as an artist

Liane Abrams
Marketing Manager
Music Promotion

How to use pre-save links to promote your next release

Chloe Grinter
Marketing & Artist Relations Coordinator
Artist Advice

How to book gigs as a musician

Chloe Grinter
Marketing & Artist Relations Coordinator
Music Promotion

A Quick Guide To TikTok For Artists

Liane Abrams
Marketing Manager
Music Industry

How To Switch Music Distributor - without losing streams

Ben Jacquin
Client Management Officer
Artist Advice

How To Overcome Creative Block For Musicians

Kirsten Bennett
Business Development
Artist Advice

Mental Health Support: resources for musicians

Kirsten Bennett
Business Development
Music Promotion

5 Reasons Musicians (including you) Need A Website

Liane Abrams
Marketing Manager
Artist Advice

What is YouTube Content ID?

Alex Knight
Client Services Manager
Artist Advice

7 Bad Habits Hurting Your Music Career

Liane Abrams
Marketing Manager
Streaming Platforms

7 Best Music Streaming Services For Artists in 2025

Liane Abrams
Marketing Manager
Off The Record

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