Off The Record: the Identity Music blog

Welcome to the Identity Music blog! We share artist advice, industry updates, & tips-and-tricks for independent artists and record labels around the world.

Off the record

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Artist Advice

How To Overcome Creative Block For Musicians

Kirsten Bennett
Business Development
Artist Advice

Mental Health Support: resources for musicians

Kirsten Bennett
Business Development
Music Promotion

5 Reasons Musicians (including you) Need A Website

Liane Abrams
Marketing Manager
Artist Advice

What is YouTube Content ID?

Alex Knight
Client Services Manager
Artist Advice

7 Bad Habits Hurting Your Music Career

Liane Abrams
Marketing Manager
Streaming Platforms

The Best Music Streaming Services – the ultimate comparison guide

Liane Abrams
Marketing Manager
Music Promotion

5 Spotify For Artists Metrics You Should Be Tracking (and why)

Liane Abrams
Marketing Manager
Music Promotion

Branding for Independent Artists: how to build your independent artist brand

Tomás Borruel
Marketing Design Officer
Music Promotion

How to use Spotify's Campaign Kit to get more streams in 2025

Liane Abrams
Marketing Manager
Off The Record

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