Reach & engage new fans with music marketing support
Not yet an Identity Music client?
We’re partnered with the world’s biggest (and best) music streaming platforms.
Fan Links & Pre-Saves
Generate smart pre-save links that automatically turn into fan links when your music is released, so you can generate hype and turn followers into fans, fast.
Social Media Promotion
We’re proud of everyone we work with - and we shout it from the (digital) rooftops. Tap into our audience of over 18k potential fans, ready and waiting to discover you.
Spotify Discovery Mode
Benefit from a fully-managed Spotify Discovery Mode to boost the reach of your music. Our team proactively monitors your performance to maximise results.
Editorial Playlist Pitching
We know what it takes to get those coveted editorial placements (and how important they can be!) - and we can pitch to platforms you can’t pitch to, for maximum reach.
Your music deserves
to be heard
As an independent artist or label, you’re juggling many roles: creator, producer, operations manager, gig-booker, marketer, merch-designer… the list is endless.
Which is why we support our independent artists and labels with music marketing, to make sure your music gets heard by as many potential fans as possible.
Land your music in the biggest editorial playlists
We’ll pitch your music to playlist editors and curators at Spotify, Apple Music, Amazon, Deezer and more - so you have the chance to reach millions of playlist followers and turn them into fans, even on platforms that don’t allow self-pitching.
Maximise streaming reach with Spotify Discovery Mode
If your tracks are eligible for Spotify’s Discovery Mode, we’ll opt them in and continuously keep a close eye on their performance - so you can enjoy maximum streaming revenue without worrying about the costs outweighing the rewards.
Harness Identity Music’s online audience
We’ll share your music with our audience of nearly 20k music fans across Instagram, Facebook, TikTok, Pinterest, YouTube and X. Connect with fellow artists, independent labels and industry insiders, building relationships to grow your career.
Enjoy invite-only advertising campaigns
Have the chance to be part of our handpicked group of Identity Music artists who benefit from advertising campaigns for major streaming platforms - at no extra cost. Experience a noticeable boost in playlist adds, streaming revenue and followers.
Engage fans with pre-save & fan links
Generate customisable smart pre-save links and fan links for your upcoming releases, so you can build hype and get your audience excited. Direct fans to their favourite streaming platform and encourage pre-release saves.
Verify your artist profiles on streaming platforms
Take control of your online presence by claiming your artist profiles on Spotify, Apple Music, JioSaavn and YouTube Music, with out assistance. We can also help with securing that all-important verification on TikTok, Instagram and Facebook - free of charge always!
Get expert music marketing advice
Tap into our in-house marketing expertise through our Music Marketing Guide, exclusively available to Identity Music artists & labels. Chat to our marketing team via live chat for advice on everything from SEO to Meta Ads.
Pair your music with attention-grabbing visuals
Capture even more attention by making the most of visuals alongside your music. We’ll handle the uploading of your videos and artwork across platforms like Spotify Canvas, Apple Motion and VEVO, so your music makes a bigger impact.
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Off The Record:
the Identity Music blog
Distribute your music with us to access our exclusive music marketing support
When you work with Identity Music, you get a whole team of supportive, friendly humans backing you in every area of your music career.
We work exclusively with independent artists and labels who show talent, commitment and enthusiasm - if that’s you, we’d love to hear from you!
Learn more about:
Music Promotion
No! While we are proud of our success rate with securing editorial playlist placements for our artists and labels, we can never guarantee a placement.
We’ve honed our pitching craft over the years and know what it takes to catch the attention of editors, but we have no control over their final decisions.
If you come across a service that ‘guarantees’ placement in editorial playlists, be very wary. Playlist editors at streaming platforms are impartial and objective in their decision-making, so a service promising features is likely not going to deliver results.
You might be! Eligibility for Discovery Mode is determined by two factors: first, whether your track has surpassed the monetisation threshold (currently 1,000 streams in a 12-month period); and second, whether the track has received a ‘qualifying number’ (that regularly changes) of algorithmic streams organically.
We offer fully managed Discovery Mode, meaning that we can provide you with confirmation of your eligible tracks, opt them in monthly, and remove them if they aren’t performing well.
You can find out more about Spotify’s Discovery Mode here - and drop us a message on live chat if you’d like to know more
If we had unlimited time on our hands, we definitely would! As it is, we’re unfortunately unable to develop bespoke marketing strategies for every artist and label we work with.
However, we are always happy to advise you on any part of your marketing strategy. Every client gets access to our exclusive Music Marketing Guide - and if that doesn’t answer your questions, our marketing team can.
Wondering how to start running Instagram Ads? Not sure if you need a website for your music? Unsure about your EPK? Hop on live chat and we’ll help!
Absolutely not. Paying for streams is against the terms of service on every music platform and is likely to get you fined, your music taken down, or entirely banned from platforms.
Streams that you buy, even if they claim to be ‘organic’ and ‘legitimate’, are more often than not artificial - and streaming platforms are clever enough to spot artificial streaming from a mile away.
You can find out more about artificial streaming (including how to avoid it) here.
It depends on the platform!
We can help you achieve verification for music platforms like YouTube (so you can claim your Official Artist Channel (OAC)), Spotify and SoundCloud.
To achieve Instagram, Facebook or TikTok verification (that coveted Blue Tick), platforms require evidence of an active, secure account and off-platform notability, i.e. other sources on the internet that confirm who you are and what you do, like mentions in news media.
We’re happy to assess your online presence and advise on the likelihood of achieving verification - if we believe you may be successful, we can apply on your behalf.
Social media verification, particularly on Meta-owned platforms, is increasingly difficult to achieve without signing up for (and paying for) Meta Verified.
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Music Promotion Support
Benefit from strategic music promotion, including editorial playlist pitching, fan links & social media support, at no extra cost.