We're making

the industry a better place
Born from frustration.
Built for freedom.
Built for the Independent
We believe that independence is power - so we created Identity Music to empower independent artists and labels to do things their own way.
Tech-Driven. Artist-Focused.
By pairing industry-leading technology with fast, friendly support, we’re giving artists and record labels the tools they need to succeed, without having to sacrifice their ownership, control or creative freedom.
Simple. Transparent. Yours.
No long-term agreements, no hidden costs, no loss of control - just your music reaching the world’s ears.
Identity believes in…




Without artists, the music industry wouldn’t exist. Behind all the promoters, editors, distributors, labels & producers, the artist is what matters most. Being artist-centric is what drives us forward.
You bring creativity, we bring innovation. Our industry-leading distribution platform puts the power in artists’ & record labels’ hands. We’re constantly improving so you can focus on creating music.
No hidden fees. No lengthy contracts. No confusing Ts & Cs. We don’t believe in doing things deceitfully - which is why we go above & beyond to prevent enabling fraudulent activity in the music industry.
Real people, real support, real fast. We’re proud to have an in-house support team prioritising efficient, friendly support for artists and labels via live chat, email & phone. No AI chatbots in sight, ever.
Meet the Identity team
Elevate Your Career
at Identity Music
See open positions