Digital Rights Management

Protect your music, engage your fans, & maximise your revenue.


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We’re partnered with the world’s biggest (and best) music streaming platforms.

Protect your music online

Using the unique fingerprint of your tracks, we monitor and manage global usage of your music.

Maximise your earnings

Monetise usage of your music on social media and elsewhere, so you earn more revenue.

Prevent fraud & impersonation

Benefit from proactive fraud and impersonation protection to avoid damage to your reputation.

Stopping music fraud 
in its tracks

Distributing your music globally is just the start of your music’s journey.

Now that it’s out in the world, the focus shifts to protecting it. In the digital world, plagiarism is common and can result in your reputation being damaged and missing out on royalties.

Thankfully, we’re a team of Rights Management experts. For our independent artists and labels, we use a digital fingerprinting approach to track your music around the globe and alert you to any unauthorised usage - all at no extra cost, unlike some other music distributors.

YouTube

YouTube Content ID Management

YouTube Content ID monitors the use of copyrighted material across the whole YouTube platform (not just YouTube Music), meaning any use of all or part of your track on vlogs, streams or YouTube Shorts will be picked up. If use of your track is detected by Content ID, you can choose to Earn or Track (monitor) usage, keeping full control of how and where your music is being used. Benefit from Content ID at no extra charge as part of your music distribution agreement.

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Social Media

Social Media Rights Management

Social media virality is every artist’s dream - and has been the launchpad for many music careers in the past few years. We help to protect your music on social media so that you can focus on getting as many views, listens and follows as possible. Through Facebook Rights Manager (for Facebook and Instagram) and TikTok’s own rights manager platform, we can identify and monitor any content that uses your audio or sounds - making sure you’re fully in control of how your music is being used and earning every bit of revenue you’re owed.

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SoundCloud

SoundCloud Digital Rights Management

If your music is distributed to SoundCloud, we’ll harness its digital fingerprint to monitor for any content matches - and automatically block any releases that are found to be using all or part of your track without authorisation. Prevent impersonation, protect your reputation, and make sure your music remains your music on SoundCloud, all at no extra cost.

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Profile Protection

Prevent impersonation

With attempts at artist impersonation increasing day-by-day, we can protect your reputation from being hijacked by restricting others from uploading to your Spotify artist profile. By adding your Spotify profile to a ‘safelist’, releases must be authorised by you before they’re distributed to your Spotify profile - so nothing unexpected lands on your profile.

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Chosen by 600+
independent artists
After scouring the industry for a home for my new releases, Identity came forward with facts, figures and a team that were keen to help which has given me much confidence that I have made the correct decision to work alongside them. I had an issue late at night and Liane responded at 3am to put my worries to rest! What a legend.
Chosen by 600+
independent artists
Working with you has been an absolute pleasure — professional, smooth, and always supportive. It’s been a great ride so far, and we're excited for what’s ahead!
Chosen by 600+
independent artists
Identity Music are a wonderful partner in the distribution, promotion, and royalty collection space. As an artist and label owner, I've worked with a large number of distributors over the past 10+ years and none come close to the positive, collaborative and artist-friendly experience I've had with Identity. Highly recommended!
Antarctic Wastelands
Artist
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Chosen by 600+
independent artists
I've worked with Identity Music for 3 years now and never been disappointed. Their team is amazing, always responding and their work is so professional. I'm always happy to release more music with them as I know songs will get the audience they deserve.
Mike Beating
Artist
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Chosen by 600+
independent artists
Identity have been amazing to work with. The number of streams on our recent releases have surpassed our expectations and we know a lot of that is down to Identity working away behind the scenes.
Suncharmer
Artist
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Chosen by 600+
independent artists
Identity provides the absolute best customer service on the market, I feel secure knowing I have a personal contact with my distribution that helps solve issues in real time. Identity's dashboard is also state-of-the-art and the best I've used so far.
Chosen by 600+
independent artists
It has been a year since we began working with Identity Music for distribution services, and we are very pleased with our decision. Throughout this time, we have received attentive care from their A&R management and support teams. The support team is highly responsive, and there is no question that they go above and beyond to meet their clients' needs. Their genuine, personal approach to support and assistance is truly invaluable and greatly appreciated.
Estas Tonne
Artist
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Chosen by 600+
independent artists
We absolutely love working with Identity Music. Their platform is incredibly easy to use, their support is always on point, and most importantly — it truly feels like our music is in safe hands. We've worked with a number of different distributors over the years, but we've never felt more supported or secure than we do with Identity Music. They just get what artists and labels need."
Center of Attention
Artist
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Chosen by 600+
independent artists
Identity Music really gets what independent artists need. With them, I feel supported and truly heard by a team of experts who always recommend what's best for me. 10/10!
Domy Castellano
Artist
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Chosen by 600+
independent artists
IDM has played a vital role in my music career. As an independent artist, I can fully focus on the production aspect, knowing that my tracks and royalties are being taken care of.
Chosen by 600+
independent artists
In April, 2020 I signed with Identity Music and instantly recognized that my music is now in the hands of people that take the time to care about the direction of my career.
King Konye
Artist
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Chosen by 600+
independent artists
Identity Music delivers.
Cvlt Ov the Svn
Artist
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Chosen by 600+
independent artists
Working with Identity Music has been an excellent experience. Communication is clear, direct, and they’re always available to address any concerns. You can tell they genuinely care about the artist, and that makes all the difference. Everything flows in a professional and efficient way.
Chosen by 600+
independent artists
Identity Music support system is just unbelievable. They get back to you as soon as you raise a query, not something other distributors provide. The guys working there are all such dedicated people and the conversations are all professional and comfortable at the same time. It feels like you are talking to a friend!!!
Chosen by 600+
independent artists
Being with Identity Music has been one of my best career decisions. Knowing that you can reach out and contact a real human, who is on your side and has your back cannot be understated as independent artists! Plus, they just love good music and I'm so happy to be a part of the art and incredible artists they represent!
Anita Tatlow
Artist
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Chosen by 600+
independent artists
One of the best things about Identity Music is how easy it is to reach their customer support and how quickly they solve problems. There’s always someone available to help, and they’re incredibly kind. They truly do their best to support you in any way they can.
Chosen by 600+
independent artists
I was looking for a reliable distributor with human support who would stay on the artists' side, and I found that ally in Identity Music, which replaced all the other distributors I'd accumulated over the years.
Chosen by 600+
independent artists
With a small, professional team and vested interest in your music and success, Identity Music treats you like an artist and not just another cog in a machine.
Blake Ewing
Artist
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Chosen by 600+
independent artists
Identity Music is not just a distribution company, they are the kindest and warmest people I encountered through my music journey. Everything is easier and working with them is never stressful.
TossedOnion
Artist
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Shameless
BVDLVD
I See
Rumelis
Whispers in Static
Antarctic Wastelands
Horizon de Lumière
Mike Beating
In The Mood For Love
Suncharmer
touch me
Ex Habit
Old Style
Estas Tonne
States of Humanity
Center of Attention
After the Storm
Domy Castellano
Memoria
Yuforia
Planted
King Konye
From Babylon With Love
Cvlt Ov the Svn
Show Me
Beneld
Finding Myself
Prithvi
Elementum
Anita Tatlow
YAŞASIN
Cotard
Vol de nuit
Le Code
Redshift
Blake Ewing
Strawberry Sundae
TossedOnion
Trusted partner to 100+
independent record labels
We honestly love working with Identity Music. Being an independent label isn’t always easy, but they really make things feel smooth and manageable. It’s such a relief knowing our music’s in good hands. And the quick support? Total gamechanger. No other distributor we’ve worked with has come close. They get what artists and labels need.
Silent Sonic Records
Record Label
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Trusted partner to 100+
independent record labels
I appreciate Identity Music's support for labels, both in terms of innovative solutions (such as pitching to streaming platforms or royalty sharing) and the incredibly fast and human support. We feel they're on our side, and we feel supported.
Mare Nostrum
Record Label
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Trusted partner to 100+
independent record labels
Our label has been with Identity Music for a number of years and can honestly say that they are by far the best distributor we've worked with, and we have experience with many! Their platform is straightforward and easy to use, and (crucially) their customer service is second-to-none. I have no hesitation in recommending their services if you are an indie label looking for a trustworthy distribution - and marketing - partner, or an independent artist looking to take the next step beyond DIY distributors.
Echoes Blue
Record Label
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Trusted partner to 100+
independent record labels
What truly sets Identity Music apart is their personalized support - they understand the unique challenges indie labels face and provide guidance that feels like having an experienced team member on staff. Identity Music truly feels like a partner, and not a service provider. We see them more as an extension of our Globetrotting Music family, one that truly cares and has our success and best interests at heart. We couldn’t be happier with the choice we made to go with Identity Music as our distributor, and we are excited about what the future holds for both of us.
Globetrotting Music
Record Label
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Trusted partner to 100+
independent record labels
Dreamhop Music cultivates a community of passionate artists working hand-in-hand to create the best chill vibes. Dreamhop is built on support and gives artists the necessary care and help to encourage growth and build a collective community around music.
Dreamhop Music
Record Label
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Trusted partner to 100+
independent record labels
As purveyors of the finest freshly roasted beats, The Jazz Hop Café serve cosy, cafe-style vibes to wherever you are in the world. Their heavily themed compilations, mixes and playlists will create the right atmosphere for any chill setting - whether you're relaxing in a restaurant, studying in your dorm, or driving down a quiet street in the early hours of the morning.
The Jazz Hop Café
Record Label
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Trusted partner to 100+
independent record labels
Soothe is a label whose mindset is to help artists grow in a more independent way. It was created by producers and artists that are very familiar with the genre, have multiple years of experience, connections in the market and promotion tactics for this style of music.
Soothe Records
Record Label
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Silent Sonic Records
Mare Nostrum
Echoes Blue
Globetrotting Music
Dreamhop Music
The Jazz Hop Café
Soothe Records

We’re experts in

Digital Rights Management

Certified in YouTube Rights Management

Our team are certified in YouTube Music, YouTube Asset Monetization, YouTube Content Ownership and YouTube Music Rights Management - if your music is on YouTube, we’re protecting it in every way possible so you’re earning what you deserve.

Partnered with global music platforms

Our close partnerships with the largest streaming platforms, like Spotify and YouTube Music, empower us to go above and beyond to protect your music as it embarks on its journey around the world. Benefit from safelisting, manual claim submissions (DMCA submissions) and more.

Committed to fraud prevention

As champions of independent music, preventing fraud and halting impersonation of independent artists is our driving force. Through our A&R vetting processes, we work only with artists and record labels who are just as committed to positively furthering the music industry.

Digital Rights Management
Digital Rights Management

Collaborate with us to grow your music career

Being an independent artist or record label doesn’t mean you have to do everything on your own.

With our wide-ranging artist and record label services, we’re by your side as you Distribute, Promote, Protect and Publish your music - so you can focus on being creative, making music, and reaping the rewards of your music career.

Music Distribution

Music Promotion

Publishing Administration

Learn more about:

Digital Rights Management

Which music platforms are considered Rights Management platforms?

We distribute your music to over 80 global music platforms, but not all of those have native Rights Management functions.

When we talk about Rights Management Platforms, we’re referring to:

  • YouTube - via YouTube Content ID
  • Facebook - via Facebook Rights Manager
  • Instagram - via Facebook Rights Manager
  • TikTok - via MediaMatch
  • SoundCloud - via SoundCloud Deck

When distributing your music, some platforms allow you to choose whether your music enters the Rights Management tool of that platform. You can distribute to YouTube Music without YouTube Content ID and Facebook and Instagram without Facebook Rights Manager (through the Facebook Audio Library).

What are the benefits of Digital Rights Management? Are there any drawbacks?

Digital Rights Management gives you confidence that your music is protected online. 

As a distributor, we’re able to track down unauthorised usage of your music and take appropriate action (whether that’s monetising it, tracking it, or requesting content takedowns). By doing so, we’re protecting your music from being used without your knowledge and helping you to maximise revenue, too.

When you distribute your music to YouTube Content ID in particular, you’ll need to keep in mind that Content ID won’t be aware of any agreements you’ve made with particular channels to allow use of your music.

If there are channels or creators who you’ve approved, please tell our client support team in order to prevent claims being automatically made against that content. We can add YouTube channels to your safelist so that they bypass YouTube Content ID matches.

How does YouTube Content ID work?

YouTube has strict guidelines when it comes to copyright and licensing to align with US Copyright Law. 

The YouTube Content ID system is a sophisticated tool that scans every piece of content on YouTube and YouTube Music to alert rights holders to any channels using copyrighted material without authorisation.

Rights holders (that’s you, if it’s your music being tracked by Content ID) are given the option to file a Copyright Claim or issue a Copyright Takedown Notice, which results in a Copyright Strike on the offending YouTube channel.

YouTube Content ID covers unauthorised use of audio, video and other types of content that are classed as ‘owned media’. As a rights holder, you have full control over what action is taken on violating content.

Can you handle manual claims on my behalf?

YouTube’s Content ID, Facebook Rights Manager and TikTok’s content tool are all incredibly effective, but if they do miss a piece of content that you believe is using your copyrighted material, manual claims can be submitted to platforms.

As experts in Digital Rights Management, we are more than happy to handle manual copyright claims on your behalf. Simply send us the details of the content violating copyright and the asset you believe it to be using and we’ll submit claims for you.

Is my music suitable for Rights Management platforms?

If your track has been composed and recorded by you, hasn’t used any commonly matched sounds (like rainfall or nature sounds) or samples, and has a clearly defined melody, it’s most likely suitable for distribution to Rights Management platforms.

However, if you’re unsure - our Client Management team will be able to advise you!

I use beats and/or samples in my music - does this affect my distribution to Rights Management platforms?

Rights Management platforms use sophisticated technology to identify whether your track has any matching features with other tracks. 

If you’ve hired a producer or paid for a beat/sample, there’s a good chance that other artists have done the same thing - and therefore your track will be picked up as having audio matches with others.

A beat/sample appearing across multiple tracks from different artists, even if all of those artists have properly licensed that beat/sample, will make your track ineligible for distribution to Rights Management platforms.

What’s the difference between a Copyright Claim and a Copyright Strike?

On YouTube, a Copyright Claim is often called a Content ID Claim - it’s a notification that a piece of content has been identified by Content ID as using copyrighted material, like your music, but it doesn’t necessarily mean that the content will be removed or penalised.

If a video receives a Copyright Claim or Content ID Claim, the rights holder (you) may be able to monetise that content, place ads in the violating video to receive ad revenue, or prevent that video from being shown in certain territories.

A Copyright Strike, on the other hand, is a more serious action taken when a rights holder (you) requests the legal removal of a video due to copyright infringement. A Copyright Strike on YouTube is usually the result of a manual takedown request being submitted by an artist (or us on your behalf) and remains on a YouTube channel for around 90 days. During that period, the channel is no longer eligible to monetise content or live stream. If a channel receives 3 Copyright Strikes, it will be terminated and the user may be banned from YouTube.

Still have questions?
Contact our support team.
Protect Your Music

Prevent Fraud, Maximise Earnings

Monetise your assets with fully-managed YouTube Content ID, Facebook Rights Management & TikTok MediaMatch - at no extra cost.