Global music distribution for independent artists 
& record labels

Upload your music to over 80 global music platforms & stay 100% independent.
Get Your Music Online

We’re partnered with the world’s biggest (and best) music streaming platforms.

Industry-leading support, fast

We really mean fast. Our support team responds to live chat messages in an average of less than 2 minutes - and there’s no chatbots or copy/paste replies in sight. We’re humans helping other humans, as efficiently as possible.

Keep full control & ownership, always

Stay truly independent with Identity Music. We’ll never ask you to sign over ownership of your music or restrict your creative control. Your music is always your music - now amplified globally with a team of music distribution and promotion experts behind you.

No upfront or hidden fees, ever

We don’t hide fees or additional costs in small print. In fact, we don’t have additional costs. For anything. Track splits? Discovery Mode? Fan links? Promotional support? Content ID? All included in your music distribution deal, at zero extra cost

Intuitive Dashboard

Distribute music to over 80 global platforms

Use the intuitive Identity Music dashboard to upload your music to over 80 platforms, including Spotify, Apple Music, TikTok, YouTube Music, Deezer and more. You choose where and when your music goes live.

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100% Ownership

You’re in control of everything

From track splits with collaborators to metadata and everything in between, you’re in charge. You keep 100% ownership of your music and choose what to do with it. Stay truly independent, with no locked-in contracts or music distribution exclusivity.

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Quality Assurance

Get your music live, fast

Our very own Quality Assurance Officer reviews your releases fast. Within 3 working days (and often much faster), every track gets listened to, checked thoroughly for music platform compliance, & any issues resolved with you before being sent out to the world.

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Professional Support

Human support the moment you need it most

Instead of battling with chatbots or waiting weeks for an email reply, speak to our (human) support team via live chat, email, DM or good old fashioned phone call in minutes, not weeks. We’re in your corner whenever you need us.

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Advanced Analytics

Analytics, reporting & informed growth

Access advanced analytics breakdowns for your streaming performance on every music platform. Understand your revenue sources, assess your daily trends, and use our Music Promotion support to grow your music career sustainably.

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Fair Pricing

No hidden fees & you keep the lion’s share of your royalties

What you see is what you get. No upfront fees, no hidden charges, no exceptions. We work on a royalty-share basis with our carefully selected independent artists and labels - and you always keep the lion’s share of your earnings.

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Chosen by 600+
independent artists
After scouring the industry for a home for my new releases, Identity came forward with facts, figures and a team that were keen to help which has given me much confidence that I have made the correct decision to work alongside them. I had an issue late at night and Liane responded at 3am to put my worries to rest! What a legend.
Chosen by 600+
independent artists
Working with you has been an absolute pleasure — professional, smooth, and always supportive. It’s been a great ride so far, and we're excited for what’s ahead!
Chosen by 600+
independent artists
Identity Music are a wonderful partner in the distribution, promotion, and royalty collection space. As an artist and label owner, I've worked with a large number of distributors over the past 10+ years and none come close to the positive, collaborative and artist-friendly experience I've had with Identity. Highly recommended!
Antarctic Wastelands
Artist
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Chosen by 600+
independent artists
I've worked with Identity Music for 3 years now and never been disappointed. Their team is amazing, always responding and their work is so professional. I'm always happy to release more music with them as I know songs will get the audience they deserve.
Mike Beating
Artist
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Chosen by 600+
independent artists
Identity have been amazing to work with. The number of streams on our recent releases have surpassed our expectations and we know a lot of that is down to Identity working away behind the scenes.
Suncharmer
Artist
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Chosen by 600+
independent artists
Identity provides the absolute best customer service on the market, I feel secure knowing I have a personal contact with my distribution that helps solve issues in real time. Identity's dashboard is also state-of-the-art and the best I've used so far.
Chosen by 600+
independent artists
It has been a year since we began working with Identity Music for distribution services, and we are very pleased with our decision. Throughout this time, we have received attentive care from their A&R management and support teams. The support team is highly responsive, and there is no question that they go above and beyond to meet their clients' needs. Their genuine, personal approach to support and assistance is truly invaluable and greatly appreciated.
Estas Tonne
Artist
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Chosen by 600+
independent artists
We absolutely love working with Identity Music. Their platform is incredibly easy to use, their support is always on point, and most importantly — it truly feels like our music is in safe hands. We've worked with a number of different distributors over the years, but we've never felt more supported or secure than we do with Identity Music. They just get what artists and labels need."
Center of Attention
Artist
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Chosen by 600+
independent artists
Identity Music really gets what independent artists need. With them, I feel supported and truly heard by a team of experts who always recommend what's best for me. 10/10!
Domy Castellano
Artist
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Chosen by 600+
independent artists
IDM has played a vital role in my music career. As an independent artist, I can fully focus on the production aspect, knowing that my tracks and royalties are being taken care of.
Chosen by 600+
independent artists
In April, 2020 I signed with Identity Music and instantly recognized that my music is now in the hands of people that take the time to care about the direction of my career.
King Konye
Artist
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Chosen by 600+
independent artists
Identity Music delivers.
Cvlt Ov the Svn
Artist
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Chosen by 600+
independent artists
Working with Identity Music has been an excellent experience. Communication is clear, direct, and they’re always available to address any concerns. You can tell they genuinely care about the artist, and that makes all the difference. Everything flows in a professional and efficient way.
Chosen by 600+
independent artists
Identity Music support system is just unbelievable. They get back to you as soon as you raise a query, not something other distributors provide. The guys working there are all such dedicated people and the conversations are all professional and comfortable at the same time. It feels like you are talking to a friend!!!
Chosen by 600+
independent artists
Being with Identity Music has been one of my best career decisions. Knowing that you can reach out and contact a real human, who is on your side and has your back cannot be understated as independent artists! Plus, they just love good music and I'm so happy to be a part of the art and incredible artists they represent!
Anita Tatlow
Artist
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Chosen by 600+
independent artists
One of the best things about Identity Music is how easy it is to reach their customer support and how quickly they solve problems. There’s always someone available to help, and they’re incredibly kind. They truly do their best to support you in any way they can.
Chosen by 600+
independent artists
I was looking for a reliable distributor with human support who would stay on the artists' side, and I found that ally in Identity Music, which replaced all the other distributors I'd accumulated over the years.
Chosen by 600+
independent artists
With a small, professional team and vested interest in your music and success, Identity Music treats you like an artist and not just another cog in a machine.
Blake Ewing
Artist
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Chosen by 600+
independent artists
Identity Music is not just a distribution company, they are the kindest and warmest people I encountered through my music journey. Everything is easier and working with them is never stressful.
TossedOnion
Artist
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Shameless
BVDLVD
I See
Rumelis
Whispers in Static
Antarctic Wastelands
Horizon de Lumière
Mike Beating
In The Mood For Love
Suncharmer
touch me
Ex Habit
Old Style
Estas Tonne
States of Humanity
Center of Attention
After the Storm
Domy Castellano
Memoria
Yuforia
Planted
King Konye
From Babylon With Love
Cvlt Ov the Svn
Show Me
Beneld
Finding Myself
Prithvi
Elementum
Anita Tatlow
YAŞASIN
Cotard
Vol de nuit
Le Code
Redshift
Blake Ewing
Strawberry Sundae
TossedOnion
Trusted partner to 100+
independent record labels
We honestly love working with Identity Music. Being an independent label isn’t always easy, but they really make things feel smooth and manageable. It’s such a relief knowing our music’s in good hands. And the quick support? Total gamechanger. No other distributor we’ve worked with has come close. They get what artists and labels need.
Silent Sonic Records
Record Label
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Trusted partner to 100+
independent record labels
I appreciate Identity Music's support for labels, both in terms of innovative solutions (such as pitching to streaming platforms or royalty sharing) and the incredibly fast and human support. We feel they're on our side, and we feel supported.
Mare Nostrum
Record Label
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Trusted partner to 100+
independent record labels
Our label has been with Identity Music for a number of years and can honestly say that they are by far the best distributor we've worked with, and we have experience with many! Their platform is straightforward and easy to use, and (crucially) their customer service is second-to-none. I have no hesitation in recommending their services if you are an indie label looking for a trustworthy distribution - and marketing - partner, or an independent artist looking to take the next step beyond DIY distributors.
Echoes Blue
Record Label
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Trusted partner to 100+
independent record labels
What truly sets Identity Music apart is their personalized support - they understand the unique challenges indie labels face and provide guidance that feels like having an experienced team member on staff. Identity Music truly feels like a partner, and not a service provider. We see them more as an extension of our Globetrotting Music family, one that truly cares and has our success and best interests at heart. We couldn’t be happier with the choice we made to go with Identity Music as our distributor, and we are excited about what the future holds for both of us.
Globetrotting Music
Record Label
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Trusted partner to 100+
independent record labels
Dreamhop Music cultivates a community of passionate artists working hand-in-hand to create the best chill vibes. Dreamhop is built on support and gives artists the necessary care and help to encourage growth and build a collective community around music.
Dreamhop Music
Record Label
Visit label's page
Trusted partner to 100+
independent record labels
As purveyors of the finest freshly roasted beats, The Jazz Hop Café serve cosy, cafe-style vibes to wherever you are in the world. Their heavily themed compilations, mixes and playlists will create the right atmosphere for any chill setting - whether you're relaxing in a restaurant, studying in your dorm, or driving down a quiet street in the early hours of the morning.
The Jazz Hop Café
Record Label
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Trusted partner to 100+
independent record labels
Soothe is a label whose mindset is to help artists grow in a more independent way. It was created by producers and artists that are very familiar with the genre, have multiple years of experience, connections in the market and promotion tactics for this style of music.
Soothe Records
Record Label
Visit label's page
Silent Sonic Records
Mare Nostrum
Echoes Blue
Globetrotting Music
Dreamhop Music
The Jazz Hop Café
Soothe Records

How it works:

Your Journey with Identity Music

Start Now
Apply

As an invite-only music distributor, we work with carefully-selected independent artists and labels to provide a level of support that other distributors can only dream of.

Submit your application to our A&R team to be considered for a tailored music distribution deal.

Agree

After reviewing your application to see if we’d be a good fit for your needs, a member of our A&R team will reach out to you. They’ll discuss our terms, your goals and provide you with a tailored royalty share agreement to review - once signed, you’re part of the Identity Music family!

Distribute

Our onboarding process introduces you to the distribution dashboard, our friendly Client Management team who can help you transfer any back catalogue from other distributors, and all the promotional opportunities we offer. Start sharing your music with the world!

GLOBAL MUSIC DISTRIBUTION FOR INDEPENDENT ARTISTS & RECORD LABELS
GLOBAL MUSIC DISTRIBUTION FOR INDEPENDENT ARTISTS & RECORD LABELS

We’re a music distributor 
- and so much more…

We don’t believe in being a hands-off, self-service music distributor - because we know independent artists and labels want, need and deserve better.

At Identity Music, we distribute your music to global platforms. But that’s just the start.

We support our carefully selected artists and labels with Music Promotion, Digital Rights Management, and Publishing Administration. We’re your team, not just your music distributor.

Music Promotion

Digital Rights Management

Publishing Administration

Record Label Services

Learn more about:

Music Distribution

Why do I need a music distributor?

Music distributors enable you to release your music on the biggest global streaming platforms, like Spotify, Apple Music, Amazon Music and more.

A music distributor is the bridge between your music and a global audience of eager fans. Through our industry-leading technology, we take your tracks and send them to over 80 music platforms - so that your fans can listen to your music wherever they prefer.

Which platforms do you distribute to?

We have close partnerships with the biggest streaming services in the world, like Spotify, Apple Music, Amazon Music, Deezer and more. In total, we distribute to 84 global platforms via our distribution dashboard.

We’ve built a great reputation within the independent music industry, where streaming platforms trust us to deliver the highest quality music content. Identity Music is a Spotify Platinum Preferred Provider, meaning we consistently meet Spotify’s exacting quality standards in the content we distribute.

We’re constantly building new partnerships too - keep an eye out on our Distribution Partners page for the latest additions.

How long does it take for my music to go live?

Every track we distribute goes through a series of checks and reviews to make sure it’s release-ready! 

When you upload a single, EP or album to our distribution dashboard, it’s manually reviewed by our Quality Assurance Officer who double-checks your metadata, any audio matches that you might need licenses for, and any production errors (like gaps of silence!).

Once it has passed our reviews, it gets distributed to streaming platforms and will go live either ASAP or on your chosen release date and time.

Every release is checked and, if there are no issues, distributed within 3 working days (although often this is much quicker!).

To mitigate any delays if issues are found, it’s best to upload your music for distribution well in advance of your preferred release date.

How much does music distribution cost?

Every one of our independent artists and labels receives a tailored distribution agreement that fits their needs.

When you apply to work with us, a member of our A&R team will review your application and if we’re confident we can provide value to you as a partner in your music career, we’ll discuss a royalty share agreement that works for your needs - but you will always keep the lion’s share of your earnings, no matter what.

Can I move past releases from my old distributor to Identity Music?

Absolutely! And we’d encourage you to, so that all your releases are managed in a single dashboard.

Depending on how many releases you’re bringing over from your back catalogue, we’ll advise on the best way to go about it - and we’ll handle all the admin for you.

We recommend keeping the same UPC numbers on your tracks as you transfer them, so that your platform streaming data remains in tact - but we’ll help you with all of this too.

Once the transfer and track-linking process has completed, you can request takedowns from your previous distributor.

Can I split royalties with collaborators?

You can, and should! If you’ve worked with another artist, songwriter, or collaborator in any form on your releases, you can set up automatic track splits from within your Identity Music dashboard. Track splits allow you to divide your track’s earned revenue between you and any collaborators, without having to handle the finances directly.

Plus, track splits come at no extra cost for Identity Music clients, are simple to set up in your distribution dashboard, and your collaborators don’t need a distribution deal with us either.

Can I distribute cover songs?

Absolutely! Distributing cover songs with Identity Music is fine, so long as your cover doesn’t contain samples of the original recording. 

Your cover track will be subject to the Mechanical Licensing Collective (MLC) taking a split of your royalties to pay the original artist.

If your cover, remix, mixtape or mashup includes samples of a recording you did not create yourself, you must have a license from the original artist in order to distribute that track. Our Quality Assurance Officer reviews every track distributed through us to check for audio matches and will request a copy of your license if samples are detected.

If you’re not sure whether you need a license for your cover track or not, just ask us! We’re here to help and can advise on whether you need a mechanical license for your track or not, so you remain on the right side of copyright rules.

Is there a limit to how many songs I can upload?

The sky is the limit! There are no limits to how many tracks or releases you can distribute via your Identity Music account. We only ask that you take the time to ensure your metadata is correct, you have any relevant licenses for your music, and you upload with sufficient time before your release date.

Still have questions?
Contact our A&R team.
Get Your Music Online

Achieve Global Reach For Your Music

Work with an independent, industry-leading music distributor to share your music on over 80 global platforms.