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Create
Follow your inspiration & create the music you want to share with the world via Spotify’s platform.
Upload music to Spotify
Release your music on Spotify (& 80+ other streaming platforms) with an industry-leading Spotify Preferred Provider.
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We’re partnered with the world’s biggest (and best) music streaming platforms.
Your music, supercharged
by Spotify
Spotify is the most popular music streaming platform in the world. With listeners in every country around the globe, there are millions of potential fans waiting to hear your music.
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626 million
active listeners worldwide.
100 million
tracks on Spotify.
$60 billion
paid in royalties since 2006.
Chosen by 600+
independent artists
After scouring the industry for a home for my new releases, Identity came forward with facts, figures and a team that were keen to help which has given me much confidence that I have made the correct decision to work alongside them. I had an issue late at night and Liane responded at 3am to put my worries to rest! What a legend.
Chosen by 600+
independent artists
Working with you has been an absolute pleasure — professional, smooth, and always supportive. It’s been a great ride so far, and we're excited for what’s ahead!
Chosen by 600+
independent artists
Identity Music are a wonderful partner in the distribution, promotion, and royalty collection space. As an artist and label owner, I've worked with a large number of distributors over the past 10+ years and none come close to the positive, collaborative and artist-friendly experience I've had with Identity. Highly recommended!
Chosen by 600+
independent artists
I've worked with Identity Music for 3 years now and never been disappointed. Their team is amazing, always responding and their work is so professional. I'm always happy to release more music with them as I know songs will get the audience they deserve.
Chosen by 600+
independent artists
Identity have been amazing to work with. The number of streams on our recent releases have surpassed our expectations and we know a lot of that is down to Identity working away behind the scenes.
Chosen by 600+
independent artists
Identity provides the absolute best customer service on the market, I feel secure knowing I have a personal contact with my distribution that helps solve issues in real time. Identity's dashboard is also state-of-the-art and the best I've used so far.
Chosen by 600+
independent artists
It has been a year since we began working with Identity Music for distribution services, and we are very pleased with our decision. Throughout this time, we have received attentive care from their A&R management and support teams. The support team is highly responsive, and there is no question that they go above and beyond to meet their clients' needs. Their genuine, personal approach to support and assistance is truly invaluable and greatly appreciated.
Chosen by 600+
independent artists
We absolutely love working with Identity Music. Their platform is incredibly easy to use, their support is always on point, and most importantly — it truly feels like our music is in safe hands. We've worked with a number of different distributors over the years, but we've never felt more supported or secure than we do with Identity Music. They just get what artists and labels need."
Chosen by 600+
independent artists
Identity Music really gets what independent artists need. With them, I feel supported and truly heard by a team of experts who always recommend what's best for me. 10/10!
Chosen by 600+
independent artists
IDM has played a vital role in my music career. As an independent artist, I can fully focus on the production aspect, knowing that my tracks and royalties are being taken care of.
Chosen by 600+
independent artists
In April, 2020 I signed with Identity Music and instantly recognized that my music is now in the hands of people that take the time to care about the direction of my career.
Chosen by 600+
independent artists
Identity Music delivers.
Chosen by 600+
independent artists
Working with Identity Music has been an excellent experience. Communication is clear, direct, and they’re always available to address any concerns. You can tell they genuinely care about the artist, and that makes all the difference. Everything flows in a professional and efficient way.
Chosen by 600+
independent artists
Identity Music support system is just unbelievable. They get back to you as soon as you raise a query, not something other distributors provide. The guys working there are all such dedicated people and the conversations are all professional and comfortable at the same time. It feels like you are talking to a friend!!!
Chosen by 600+
independent artists
Being with Identity Music has been one of my best career decisions. Knowing that you can reach out and contact a real human, who is on your side and has your back cannot be understated as independent artists! Plus, they just love good music and I'm so happy to be a part of the art and incredible artists they represent!
Chosen by 600+
independent artists
One of the best things about Identity Music is how easy it is to reach their customer support and how quickly they solve problems. There’s always someone available to help, and they’re incredibly kind. They truly do their best to support you in any way they can.
Chosen by 600+
independent artists
I was looking for a reliable distributor with human support who would stay on the artists' side, and I found that ally in Identity Music, which replaced all the other distributors I'd accumulated over the years.
Chosen by 600+
independent artists
With a small, professional team and vested interest in your music and success, Identity Music treats you like an artist and not just another cog in a machine.
Chosen by 600+
independent artists
Identity Music is not just a distribution company, they are the kindest and warmest people I encountered through my music journey. Everything is easier and working with them is never stressful.
Trusted partner to 100+
independent record labels
We honestly love working with Identity Music. Being an independent label isn’t always easy, but they really make things feel smooth and manageable. It’s such a relief knowing our music’s in good hands. And the quick support? Total gamechanger. No other distributor we’ve worked with has come close. They get what artists and labels need.
Trusted partner to 100+
independent record labels
I appreciate Identity Music's support for labels, both in terms of innovative solutions (such as pitching to streaming platforms or royalty sharing) and the incredibly fast and human support. We feel they're on our side, and we feel supported.
Trusted partner to 100+
independent record labels
Our label has been with Identity Music for a number of years and can honestly say that they are by far the best distributor we've worked with, and we have experience with many! Their platform is straightforward and easy to use, and (crucially) their customer service is second-to-none. I have no hesitation in recommending their services if you are an indie label looking for a trustworthy distribution - and marketing - partner, or an independent artist looking to take the next step beyond DIY distributors.
Trusted partner to 100+
independent record labels
What truly sets Identity Music apart is their personalized support - they understand the unique challenges indie labels face and provide guidance that feels like having an experienced team member on staff. Identity Music truly feels like a partner, and not a service provider. We see them more as an extension of our Globetrotting Music family, one that truly cares and has our success and best interests at heart. We couldn’t be happier with the choice we made to go with Identity Music as our distributor, and we are excited about what the future holds for both of us.
Trusted partner to 100+
independent record labels
Dreamhop Music cultivates a community of passionate artists working hand-in-hand to create the best chill vibes. Dreamhop is built on support and gives artists the necessary care and help to encourage growth and build a collective community around music.
Trusted partner to 100+
independent record labels
As purveyors of the finest freshly roasted beats, The Jazz Hop Café serve cosy, cafe-style vibes to wherever you are in the world. Their heavily themed compilations, mixes and playlists will create the right atmosphere for any chill setting - whether you're relaxing in a restaurant, studying in your dorm, or driving down a quiet street in the early hours of the morning.
Trusted partner to 100+
independent record labels
Soothe is a label whose mindset is to help artists grow in a more independent way. It was created by producers and artists that are very familiar with the genre, have multiple years of experience, connections in the market and promotion tactics for this style of music.
How to upload music to
Spotify
Get Started
Apply
Apply to Identity Music, a Spotify Platinum Preferred Provider, to upload your music to Spotify.
Distribute
Successful applicants get access to a distribution dashboard to upload music to Spotify.
Earn
Track your trends & monitor your Spotify revenue earnings in your dashboard & receive monthly royalty payouts.
Release your music on Spotify with Identity Music to get...
Fully-managed Spotify Discovery Mode
Account verification
Spotify Canvas asset upload
Enhanced Spotify analytics
Songwriter pages
Advertising campaign opportunities
Upload your music to Spotify now
Get startedDiscovery Mode
Fully-Managed Spotify Discovery Mode
If your music is eligible, we’ll opt your tracks into Spotify’s Discovery Mode to boost your reach. With our in-house Discovery Mode experts, you can rest safe in the knowledge that we’re actively monitoring your music’s performance and using performance data to add or remove tracks - so your Spotify earnings are maximised.
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Playlists Pitching
Spotify Editorial Playlist Pitching
Land your music in one of Spotify’s globally-trusted and hugely-followed editorial playlists as part of our promotional support - at no extra cost. We use our well-honed pitching knowledge to achieve Spotify editorial playlist placements for our artists every week, achieving more streams, more followers and more revenue for your music.
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Global Reach
Upload your music to Spotify & 80+ other platform
While Spotify’s the most recognisable name in music streaming, it’s not the only place your music can earn royalties. With Identity Music, you can distribute your music to Spotify AND over 80 other music platforms in a single click - so you can reach your fans however they prefer to listen to music.
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Effective Support
Industry-leading music distribution support times
We’re proud to have one of the most responsive & effective support teams in the music industry. Our Client Management team are available to help our clients with any distribution, promotion or rights management questions via email, social DMs, live chat or telephone call, with an average live chat response time of under 2-minutes.
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Insights & Analytics
Spotify analytics & insights
Access powerful, in-depth Spotify analytics to help you understand your audience better. Our advanced Spotify metrics go a step further than Spotify For Artists provides and include skip rates, finish rates, saves to library and under 30 second listening rates - all of which can be used to inform your music strategy and music marketing efforts.
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Be Independent
Champions of independent artists & record labels
We work with independent artists & record labels to bring the best music to the biggest global platforms. We’re a driving force in making the music industry a better place, from fighting fraud to tackling artificial streaming and everything in between. As an Identity Music client, you’re choosing a better future for independent music.
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The #1 choice for uploading your music to Spotify
We’re a different kind of music distributor. No upfront fees, no hidden costs & no exclusive contracts. Identity Music offers a better way to get your music on Spotify.
Unlimited uploads
Editorial playlist pitching (at no extra cost)
(Spotify only, on Plus/Ultimate plans)
(only as part of £399-539 campaigns)
Fast, Friendly Support
(no live support)
(only with Pro or Label plans)
Fully-managed Spotify Discovery Mode
YouTube Content ID (at no extra cost)
($4.95/year per track + 20% cut)
(with a 30% royalty cut)
(only with Pro or Label plans)
Social media promotion (at no extra cost)
(only as part of £399-539 campaigns)
Track splits with collaborators (at no extra cost)
(with a $9/year fee)
Pre-Save & Fan Links (at no extra cost)
Beatport (at no extra cost)
($9.99/month)
(only with Pro or Label plans)
Total cost
bespoke royalty share agreement
$24.99-$89.99/year
$9.99/release + 9% royalty cut
£19-89/year
Upload Your Music
Upload your music to Spotify now
Reach millions of listeners in just a few clicks — no hassle, no hidden fees.
Upload music to Spotify
Upload music to Spotify
Learn more about:
releasing music on Spotify
How much does it cost to upload to Spotify?
Uploading music to Spotify with Identity Music comes with no upfront fees or unexpected costs.
As a full-service boutique music distributor, we work with independent artists & record labels on a royalty share basis, where you always keep the lion’s share of your royalties.
When you apply to work with us, we’ll consider your goals and our expertise and offer you a royalty share to reflect your needs as an artist or label.
Distributing, promoting and protecting your music with us includes no upfront fees, no additional costs for extra features, and no long-term contracts locking you into unfavourable deals.
How long does it take for my music to go live on Spotify?
Releasing music on Spotify through our intuitive distribution dashboard is simple. Once you’ve hit ‘Distribute’, your music is sent over to our distribution queue, where it’s thoroughly checked and reviewed by our team to make sure there are no errors, issues or licensing concerns.
We review every release within 3 working days (usually much sooner!), then, if you’ve chosen ASAP distribution, we’ll send your music straight to Spotify. Spotify can take 1-2 days to fully ingest after we’ve distributed your release, then it will be live for your fans to enjoy!
Where else can I upload to with Identity Music?
Through close partnerships with music platforms across the world, we offer distribution to over 80 global platforms from your Identity Music dashboard.
Alongside releasing music on Spotify, you can also upload your music to platforms like Apple Music, Amazon Music, TikTok, Deezer and many more.
We’re constantly working on new partnerships and adding to our distribution platforms, so keep an eye on the full list here for any updates.
When do I get paid by Spotify?
Spotify royalties are paid out to your distributor each month. As an Identity Music artist or record label, your Spotify revenue (along with revenue from other streaming platforms you distributed your music to) will be paid out to you monthly, a maximum of 45 days after the end of the month your royalties were earned in.
How can I get more streams on Spotify?
The more Spotify streams your music gets, the more Spotify revenue you earn - so it’s natural to want to do everything in your power to increase your streaming stats.
Through Editorial Playlist Pitching, Spotify Discovery Mode and social media promotion, we help you to increase your reach on Spotify to achieve more streams of your music. Alongside this, we’d recommend keeping an active social media presence, to build a deeper level of engagement with your fans, and maintaining a consistent release schedule to give fans new music to listen to.
One thing we would not recommend is paying for Spotify streams.
While there are companies who claim to offer ‘legitimate, organic’ streams of your music in exchange for a few dollars, paying for these services is against Spotify’s terms of service and the organic streams they’re offering are almost-always artificial bot streams, which can result in you receiving fines, takedowns and even prosecution.
You can find out more about the dangers of artificial streaming here.
Does distributing to other platforms cost extra?
No! Regardless of how many of our partnered music platforms you choose to distribute your music to, there are no extra charges or additional costs.
Our royalty share basis means that there are no upfront costs to distributing your music and you always keep the lion’s share of your earnings, no matter how many platforms your music is released on.
I’m struggling with my release - how can I get support?
Client support is one of the things we’re best at. Our Client Management team can be contacted via email, social media, live chat or telephone. Our support team are real humans with a real desire to help you resolve any issues - with no chatbots or automated responses in sight.
During our working hours (10am-6pm UK, Monday to Friday), our live chat response time is under 2-minutes, making us one of the most responsive distributors you could choose to work with.
How do I get my music in Spotify playlists?
To get your music featured in editorial playlists on Spotify, we pitch your music to Spotify’s editors. Using our experience and expertise to write playlist pitches that capture the attention of Spotify’s curators, we have a good success rate with achieving placements in the biggest, most popular Spotify playlists.
How do I get verified on Spotify?
Verifying your Spotify artist page can be done by claiming your profile on Spotify for Artists.
Create an account using your email address and provide a social media account link - we can even provide you with links to pre-release content on Spotify, and help you find your artist profile before it becomes publicly available.
How do I get my music in Spotify playlists?
To get your music featured in editorial playlists on Spotify, we pitch your music to Spotify’s editors. Using our experience and expertise to write playlist pitches that capture the attention of Spotify’s curators, we have a good success rate with achieving placements in the biggest, most popular Spotify playlists.
You can find out more about the different types of Spotify playlists here.
How do I see my Spotify streaming trends?
Our music distribution dashboard gives artists and record labels insight into Spotify performance. From streaming trends to revenue reports, you can dive deep into data to inform your music growth.
As an artist, you can also access Spotify streaming trends, including details of playlists you’ve been featured in, via your Spotify For Artists account.
Why is Identity Music an invite-only music distributor?
We’re not a DIY, hands-off, self-service distributor. At Identity Music, we go further than other distributors to support your music career, through promotional support, digital rights management, publishing administration - and more.
We invest time and resources into every one of our independent artists and record labels, so we want to make sure that we’re the right fit for your needs. By taking the time to vet each and every artist and label we work with, we’re able to make sure we’re able to give every client a level of attention that you won’t get from other music distributors.
Can I pitch my music to Spotify editorial playlists myself?
You can, via your Spotify For Artists account.
However, the competition for achieving Spotify editorial playlist placements is fierce. By managing your Spotify playlist pitching for you, we’re able to utilise our close relationship with Spotify alongside our experience of which pitches are successful to give you a higher chance of placement.
While we can’t ever guarantee editorial playlist placement (and anyone who tells you they can isn’t being truthful!), we do have a higher rate of success than self-pitching.
Still have questions?
Contact our A&R team.