A Quick Guide To TikTok For Artists

While most music streaming services have had ‘For Artists’ platforms for a while now, until mid-2025 TikTok didn’t have a specific area for artists to manage their releases.

Now, though, that’s all changed: TikTok For Artists launched in June 2025 and gives artists, their labels and their teams access to data, insights and tools that can help to shape and inform release strategy.

Is TikTok For Artists worth using?

If you’re building your music career for the long-term, you’ll already know how important it is to get access to as much data as possible. Understanding your past performance, who your audience is, how your fans engage with you, and what makes a successful release are all important factors in making your next release even better.

Before TikTok For Artists existed, performance on TikTok could only be measured in terms of social media data, like views, reach, followers, etc. But now, with TikTok For Artists giving far more data insights, you’re able to dig deeper into your performance to test, analyse and adjust your strategy for your next release.

Particularly for independent artists with limited marketing budgets, having access to data and pre-release tools like those inside TikTok For Artists is incredibly valuable.

What’s inside TikTok For Artists?

Daily Insights

TikTok For Artists shows daily data on song performance, including the number of views, posts and creator engagements per track.

Post Performance

In your TikTok For Artists account you can see every post that uses your song as the audio, drilling down into number of views, likes, comments and shares per post.

Follower Insights

Get to know your audience better with TikTok For Artists’ audience demographics, including self-declared gender, age and language.

Pre-Release Tool

TikTok For Artists allows you to create a pre-release campaign for your upcoming music. By connecting a Spotify Countdown page to your campaign, you can create a pre-save link for your upcoming album that allows TikTok fans to instantly pre-save to Spotify or Apple Music.

How can I get access to TikTok For Artists?

To access the features offered by TikTok For Artists, the first step is to make sure you have a certified TikTok artist account. If you’re sharing your music through a personal or business TikTok account but your account isn’t verified as an artist, you won’t be able to access TikTok For Artists and its tools.

To get a TikTok Artist account, you simply need to open this link on your phone (where you have the TikTok app installed) and follow the instructions. TikTok will review your account and if they can see clear signals that you are an artist (e.g. a Spotify account linked from your profile, or music distributed to TikTok under your artist name) they will likely approve your request.

Once you have a TikTok Artist account, you’ll be able to visit artists.tiktok.com to access TikTok For Artists.