Create
Create the music you want to create, following whatever inspires you right now.
Upload your music to YouTube Music to reach billions of active, engaged listeners..
Get startedCreate the music you want to create, following whatever inspires you right now.
Apply to Identity Music to get trusted distribution to over 80 platforms, including YouTube Music.
If successful, access your personal distribution dashboard to upload music to YouTube Music.
Track your trends & monitor your YouTube Music earnings in your dashboard & receive monthly royalty payouts.
We’re digital rights experts. When you distribute with us, we protect your music on YouTube via YouTube Content ID, allowing you to track, monetise or block content that uses your music. Maximise your earnings with Content ID included at no extra cost.
Get your music live on YouTube Music and over 80 other global platforms. From the big players, like Spotify, Apple Music and Amazon Music, to social media platforms, like Facebook, Instagram, TikTok and Snapchat, to smaller-but-just-as-powerful platforms like Tidal, Qobuz and Tencent - we distribute your music to every platform in a single click.
Say goodbye to unhelpful chatbot answers, ignored emails and no way to speak to a real human. Our support team are available via live chat (in under 2 minutes), email, social media DMs or phone call - and they’re all friendly humans ready to help.
Being independent shouldn’t mean settling for second-best. We’re on a mission to make the music industry fairer for independent artists and record labels, providing the best in distribution, promotion and protection for your music.
We’re a different kind of music distributor. No upfront fees, no hidden costs & no exclusive contracts. Identity Music offers a better way to get your music on YouTube Music.
Reach millions of listeners in just a few clicks — no hassle, no hidden fees.
Uploading music to YouTube Music with Identity Music comes with no upfront fees or unexpected costs.
Even YouTube Content ID comes at no extra cost, unlike most other distributors.
As a full-service boutique music distributor, we work with independent artists & record labels on a royalty share basis, where you always keep the lion’s share of your royalties.
When you apply to work with us, we’ll consider your goals and our expertise and offer you a royalty share to reflect your needs as an artist or label.
Distributing, promoting and protecting your music with us includes no upfront fees, no additional costs for extra features, and no long-term contracts locking you into unfavourable deals.
Releasing music on YouTube Music through our intuitive distribution dashboard is simple.
Once you’ve hit ‘Distribute’, your music is sent over to our distribution queue, where it’s thoroughly checked and reviewed by our team to make sure there are no errors, issues or licensing concerns.
We review every release within 3 working days (usually much sooner!), then, if you’ve chosen ASAP distribution, we’ll send your music straight to YouTube Music.
Music platforms can take 1-2 days to fully ingest after we’ve distributed your release, then it will be live for your fans to enjoy!
Through close partnerships with music platforms across the world, we offer distribution to over 80 global platforms from your Identity Music dashboard.
Alongside releasing music on YouTube Music, you can also upload your music to platforms like Spotify, Apple Music, Amazon Music, TikTok, Tidal, Deezer and many more.
We’re constantly working on new partnerships and adding to our distribution platforms, so keep an eye on the full list here for any updates.
As an Identity Music artist or record label, your YouTube Music revenue (along with revenue from other streaming platforms you distributed your music to) will be paid out to you monthly, a maximum of 45 days after the end of the month your royalties were earned in, after the $50USD payout threshold has been reached.
No! Regardless of how many of our partnered music platforms you choose to distribute your music to, there are no extra charges or additional costs.
Our royalty share basis means that there are no upfront costs to distributing your music and you always keep the lion’s share of your earnings, no matter how many platforms your music is released on.
Client support is one of the things we’re best at. Our Client Management team can be contacted via email, social media, live chat or telephone. Our support team are real humans with a real desire to help you resolve any issues - with no chatbots or automated responses in sight.
During our working hours (10am-6pm UK, Monday to Friday), our live chat response time is under 2 minutes, making us one of the most responsive distributors you could choose to work with.
YouTube Music pays artists in two ways: through plays of their music and through use of their music in videos generating ad revenue.
Calculating a per stream royalty rate for YouTube Music is impossible, given how many elements affect royalty rate, but in 2024 the average revenue for 1,000 streams was ~$4.80 USD.
You can see how that rate compares against other streaming platforms in our Comparison Guide here.
Our music distribution dashboard gives artists and record labels insight into your YouTube Music performance. From streaming trends to revenue reports, you can dive deep into data to inform your music growth.
We’re not a DIY, hands-off, self-service distributor.
At Identity Music, we go further than other distributors to support your music career, through promotional support, digital rights management, publishing administration - and more.
We invest time and resources into every one of our independent artists and record labels, so we want to make sure that we’re the right fit for your needs.
By taking the time to vet each and every artist and label we work with, we’re able to make sure we’re able to give every client a level of attention that you won’t get from other music distributors.