Global reach for
your music

Music distribution, promotional support, & digital rights protection for ambitious independent artists.
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We’re partnered with the world’s biggest (and best) music streaming platforms.

Reach billions of listeners, feel supported, & take your music career to new heights

We’re a music distributor - and so much more.

Keep 100% ownership and the lion’s share of your earnings and get the support you’re missing out on with your current distributor.

Live chat support, music marketing expertise, digital rights management, publishing administration: we put our expertise in your hands to take your career to the next level.

Meet some of the talented artists & record labels we proudly support.

Echoes Blue
Label
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Dear Gravity
Artist
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Silent Sonic
Label
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Mare Nostrum
Label
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Hill
Artist
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Bahrambient
Artist
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Liesbet Leroy
Artist
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Chosen by 600+
independent artists
After scouring the industry for a home for my new releases, Identity came forward with facts, figures and a team that were keen to help which has given me much confidence that I have made the correct decision to work alongside them. I had an issue late at night and Liane responded at 3am to put my worries to rest! What a legend.
Chosen by 600+
independent artists
Working with you has been an absolute pleasure — professional, smooth, and always supportive. It’s been a great ride so far, and we're excited for what’s ahead!
Chosen by 600+
independent artists
Identity Music are a wonderful partner in the distribution, promotion, and royalty collection space. As an artist and label owner, I've worked with a large number of distributors over the past 10+ years and none come close to the positive, collaborative and artist-friendly experience I've had with Identity. Highly recommended!
Antarctic Wastelands
Artist
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Chosen by 600+
independent artists
I've worked with Identity Music for 3 years now and never been disappointed. Their team is amazing, always responding and their work is so professional. I'm always happy to release more music with them as I know songs will get the audience they deserve.
Mike Beating
Artist
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Chosen by 600+
independent artists
Identity have been amazing to work with. The number of streams on our recent releases have surpassed our expectations and we know a lot of that is down to Identity working away behind the scenes.
Suncharmer
Artist
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Chosen by 600+
independent artists
Identity provides the absolute best customer service on the market, I feel secure knowing I have a personal contact with my distribution that helps solve issues in real time. Identity's dashboard is also state-of-the-art and the best I've used so far.
Chosen by 600+
independent artists
It has been a year since we began working with Identity Music for distribution services, and we are very pleased with our decision. Throughout this time, we have received attentive care from their A&R management and support teams. The support team is highly responsive, and there is no question that they go above and beyond to meet their clients' needs. Their genuine, personal approach to support and assistance is truly invaluable and greatly appreciated.
Estas Tonne
Artist
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Chosen by 600+
independent artists
We absolutely love working with Identity Music. Their platform is incredibly easy to use, their support is always on point, and most importantly — it truly feels like our music is in safe hands. We've worked with a number of different distributors over the years, but we've never felt more supported or secure than we do with Identity Music. They just get what artists and labels need."
Center of Attention
Artist
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Chosen by 600+
independent artists
Identity Music really gets what independent artists need. With them, I feel supported and truly heard by a team of experts who always recommend what's best for me. 10/10!
Domy Castellano
Artist
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Chosen by 600+
independent artists
IDM has played a vital role in my music career. As an independent artist, I can fully focus on the production aspect, knowing that my tracks and royalties are being taken care of.
Chosen by 600+
independent artists
In April, 2020 I signed with Identity Music and instantly recognized that my music is now in the hands of people that take the time to care about the direction of my career.
King Konye
Artist
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Chosen by 600+
independent artists
Identity Music delivers.
Cvlt Ov the Svn
Artist
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Chosen by 600+
independent artists
Working with Identity Music has been an excellent experience. Communication is clear, direct, and they’re always available to address any concerns. You can tell they genuinely care about the artist, and that makes all the difference. Everything flows in a professional and efficient way.
Chosen by 600+
independent artists
Identity Music support system is just unbelievable. They get back to you as soon as you raise a query, not something other distributors provide. The guys working there are all such dedicated people and the conversations are all professional and comfortable at the same time. It feels like you are talking to a friend!!!
Chosen by 600+
independent artists
Being with Identity Music has been one of my best career decisions. Knowing that you can reach out and contact a real human, who is on your side and has your back cannot be understated as independent artists! Plus, they just love good music and I'm so happy to be a part of the art and incredible artists they represent!
Anita Tatlow
Artist
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Chosen by 600+
independent artists
One of the best things about Identity Music is how easy it is to reach their customer support and how quickly they solve problems. There’s always someone available to help, and they’re incredibly kind. They truly do their best to support you in any way they can.
Chosen by 600+
independent artists
I was looking for a reliable distributor with human support who would stay on the artists' side, and I found that ally in Identity Music, which replaced all the other distributors I'd accumulated over the years.
Chosen by 600+
independent artists
With a small, professional team and vested interest in your music and success, Identity Music treats you like an artist and not just another cog in a machine.
Blake Ewing
Artist
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Chosen by 600+
independent artists
Identity Music is not just a distribution company, they are the kindest and warmest people I encountered through my music journey. Everything is easier and working with them is never stressful.
TossedOnion
Artist
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Shameless
BVDLVD
I See
Rumelis
Whispers in Static
Antarctic Wastelands
Horizon de Lumière
Mike Beating
In The Mood For Love
Suncharmer
touch me
Ex Habit
Old Style
Estas Tonne
States of Humanity
Center of Attention
After the Storm
Domy Castellano
Memoria
Yuforia
Planted
King Konye
From Babylon With Love
Cvlt Ov the Svn
Show Me
Beneld
Finding Myself
Prithvi
Elementum
Anita Tatlow
YAŞASIN
Cotard
Vol de nuit
Le Code
Redshift
Blake Ewing
Strawberry Sundae
TossedOnion
Trusted partner to 100+
independent record labels
We honestly love working with Identity Music. Being an independent label isn’t always easy, but they really make things feel smooth and manageable. It’s such a relief knowing our music’s in good hands. And the quick support? Total gamechanger. No other distributor we’ve worked with has come close. They get what artists and labels need.
Silent Sonic Records
Record Label
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Trusted partner to 100+
independent record labels
I appreciate Identity Music's support for labels, both in terms of innovative solutions (such as pitching to streaming platforms or royalty sharing) and the incredibly fast and human support. We feel they're on our side, and we feel supported.
Mare Nostrum
Record Label
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Trusted partner to 100+
independent record labels
Our label has been with Identity Music for a number of years and can honestly say that they are by far the best distributor we've worked with, and we have experience with many! Their platform is straightforward and easy to use, and (crucially) their customer service is second-to-none. I have no hesitation in recommending their services if you are an indie label looking for a trustworthy distribution - and marketing - partner, or an independent artist looking to take the next step beyond DIY distributors.
Echoes Blue
Record Label
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Trusted partner to 100+
independent record labels
What truly sets Identity Music apart is their personalized support - they understand the unique challenges indie labels face and provide guidance that feels like having an experienced team member on staff. Identity Music truly feels like a partner, and not a service provider. We see them more as an extension of our Globetrotting Music family, one that truly cares and has our success and best interests at heart. We couldn’t be happier with the choice we made to go with Identity Music as our distributor, and we are excited about what the future holds for both of us.
Globetrotting Music
Record Label
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Trusted partner to 100+
independent record labels
Dreamhop Music cultivates a community of passionate artists working hand-in-hand to create the best chill vibes. Dreamhop is built on support and gives artists the necessary care and help to encourage growth and build a collective community around music.
Dreamhop Music
Record Label
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Trusted partner to 100+
independent record labels
As purveyors of the finest freshly roasted beats, The Jazz Hop Café serve cosy, cafe-style vibes to wherever you are in the world. Their heavily themed compilations, mixes and playlists will create the right atmosphere for any chill setting - whether you're relaxing in a restaurant, studying in your dorm, or driving down a quiet street in the early hours of the morning.
The Jazz Hop Café
Record Label
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Trusted partner to 100+
independent record labels
Soothe is a label whose mindset is to help artists grow in a more independent way. It was created by producers and artists that are very familiar with the genre, have multiple years of experience, connections in the market and promotion tactics for this style of music.
Soothe Records
Record Label
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Silent Sonic Records
Mare Nostrum
Echoes Blue
Globetrotting Music
Dreamhop Music
The Jazz Hop Café
Soothe Records
Music Distribution

Release your music on 80+ global platforms

Harness our partnerships with over 80 global platforms to distribute your music to billions of worldwide listeners. Upload your music to Spotify, Apple Music, YouTube, Amazon Music, Instagram, TikTok, Deezer, TIDAL, Qobuz - and many more.

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Professional Support

Speak to our support team in less than 2 minutes

No more chatbots, no more ghosting. Our in-house support team helps our artists quickly & effectively via email, live chat, social media DMs, or telephone. With an average live chat response time of less than 2 minutes, we’re proud to be the best in the industry.

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Editorial Playlists

Secure top playlist placements - at no extra cost

Land your track in top editorial playlists on Spotify, Apple Music, Amazon Music & more with our expert playlist pitching service. We know what it takes to capture the attention of playlist editors to get your music heard by new fans - with no extra fees, ever.

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Discovery Mode

Boost your reach through Spotify Discovery Mode

Benefit from a fully-managed Spotify Discovery Mode service, where we opt-in your music, track its performance, & manage your catalogue to maximise streaming revenue. Get your music discovered by millions of new fans, risk-free.

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Rights Management

Protect your music with Content ID & Rights Management

Our team proactively tracks your music across the world, so we can spot any unauthorised usage & monetise, block or monitor on your behalf. No additional fees for YouTube Content ID or Facebook Rights Management (Instagram & Facebook).

Insights & Analytics

Develop your career with data insights

Access in-depth, easy-to-understand analytics for your music catalogue in our industry-leading distribution dashboard. See daily trends, streaming performance, revenue & more so you can track your career growth in a few clicks.

Publishing Administration

Earn more with Publishing Administration

Escape the burden of bureaucracy & ditch the admin-headache by working with our Publishing Administration team to collect your publishing royalties. We handle the hard work, while you enjoy every dollar you’re owed.

Track Splits

Easily manage collaboration with track splits

Add collaborators to your releases with our easy-to-use distribution dashboard. Add track splits to automatically route streaming revenue to your collaborators, even if they’re not an Identity Music artist - all with no extra fees.

Release your music
with Identity Music to get…

Distribution to over 80 global music platforms (and counting)
Fast, friendly support from humans, not chatbots
Marketing & social media support included
No upload limits, ever
Artist account verification
Editorial playlist pitching done-for-you
Content ID, Facebook Rights Manager & all-round rights protection
No upfront or hidden fees, or exclusive contracts
Fully-managed Spotify Discovery Mode
Free UPC & ISRC generation
Easy catalogue migration
Fan-link & pre-save link generation

How to release your music

Get Started
Create

Follow your inspiration & create the music you want to share with the world - whatever the genre, we want to hear it.

Apply

Send us your music, let us know your goals & what you’re doing to grow your music career. Make your application stand out!

Distribute

If successful, our A&R team will offer you a distribution deal (with a bespoke royalty share) - then you can distribute your music.

Earn

Track your performance, monitor trends, & manage your payouts - all from within your music dashboard.

Why are so many independent artists moving to Identity Music?

We’re a different kind of music distributor.

Because we’re a different kind of music distributor. With no upfront fees, no hidden costs & no exclusive contracts, Identity Music works with independent artists & record labels who are looking for a better way to distribute, promote and protect their music - with hands-on support when they need it most.

Unlimited uploads
Editorial playlist pitching (at no extra cost)
(Spotify only, on Plus/Ultimate plans)
(only as part of £399-539 campaigns)
Fast, Friendly Support
(no live support)
(only with Pro or Label plans)
Fully-managed Spotify Discovery Mode
YouTube Content ID (at no extra cost)
($4.95/year per track + 20% cut)
(with a 30% royalty cut)
(only with Pro or Label plans)
Social media promotion (at no extra cost)
(only as part of £399-539 campaigns)
Track splits with collaborators (at no extra cost)
(with a $9/year fee)
Pre-Save & Fan Links (at no extra cost)
Beatport (at no extra cost)
($9.99/month)
(only with Pro or Label plans)
Total cost
$24.99-$89.99/year
$9.99/release + 9% royalty cut
£19-89/year
Get Your Music Online

Ready to experience better?

Submit your application now for our A&R team to review! We work only with carefully-chosen independent artists who we're confident we can fully support, so please share as much information as you can to support your application.

Global reach for your music
Global reach for your music

Learn more about:

digital music distribution

How do I upload music to streaming platforms?

While it’s possible to upload music yourself to some platforms, like SoundCloud and Bandcamp, many of the world’s largest music platforms require you to work with a trusted distribution partner, like us at Identity Music, to release your music. 

Working with a music distributor is the only way to get your music live on major streaming platforms like Spotify, Apple Music and Amazon Music.

Which platforms can I upload my music to?

At Identity Music, we’re partnered with over 80 global streaming platforms - which means, in just a few clicks, you can release your music to millions of listeners worldwide.

From the major streaming players, like Spotify, Apple Music, Amazon Music, & YouTube, to social media platforms, like Instagram, TikTok, Facebook, & WhatsApp, to more niche platforms, like Qobuz, ROKK, Tencent, & Anghami - we’ll distribute your music to platforms that reach global fans.

If there’s a platform we don’t currently distribute to, it’s likely we’re already working to secure a partnership with it - keep checking our distribution partners here for updates!

How much does it cost to distribute my music?

As an invite-only music distributor, we work with selected independent artists and record labels on a royalty-share basis that suits your needs.

Our A&R team will discuss a bespoke distribution agreement with you before you start distributing your music with us. You’ll always keep the lion’s share of your revenue and be the first to earn.

To get started with distributing, promoting and protecting your music with a tailored royalty-share agreement, send us your application!

When do I get paid royalties?

Your streaming royalties are paid out to you via PayPal (recommended for security reasons!) each month. Within 45 days of the end of the month, your streaming revenue will be paid to you - so long as it’s over our payout threshold of $50 USD.

You can track your royalties balance in your distribution dashboard at any time - and we’re always on hand to answer any royalties queries too.

How can I get more streams?

The number one way to get more streams is to build up your fan base! Whether that’s reaching new fans through being discovered (in editorial playlists, via Discovery Mode, or on social media) or building deeper relationships with your existing fans - the more engaged your fans are, the more they’ll choose to listen to your music.

We support our independent artists & record labels with marketing & promotional efforts, including playlist pitching, Discovery Mode and social media support, all of which will help you on your journey to increasing your music revenue and achieving your goals.

One thing you shouldn’t ever do is pay for streams. Using a third-party service that promises ‘legitimate’ or ‘organic’ streams of your music goes against the terms of service of every streaming platform - and is almost always not legitimate streams. Artificial streaming (using bots to stream tracks) can get your music fined, taken down from platforms, or banned completely. 

You can learn more about the dangers of artificial streaming here.

Are there any extra costs or hidden fees?

None at all! Unlike other music distributors, we don’t charge any extra or take any extra cuts of your revenue for things like YouTube Content ID, Spotify Discovery Mode, track splits or promotional support.

We believe you should always take home the lion’s share of your royalties revenue & not be surprised by hidden charges or extra costs. You work hard to make your music, so we work hard to make sure you earn everything you deserve from it.

I’m struggling with my release - how can I get support?

We’re proud of our level of client support. When you distribute your music with us, we’re here to help you in whatever way we can.

Whether you prefer talking to us via email, social media DM, live chat or good old-fashioned telephone, our Client Management team are friendly, efficient & always happy to help - without needing to battle your way through chatbots or automated responses to speak to a real human.

During our working hours (Monday to Friday, 10-6 (UK time)) our live chat response time is under 2 minutes, making us the most responsive music distributor you could choose.

How do I get my music in playlists?

The most important factor is to keep releasing great music!

Besides that, we help our clients by submitting editorial playlist pitches for your releases to platforms like Spotify, Apple Music, Amazon Music, Deezer, & more.

While we can’t guarantee editorial playlist placements (anyone who tells you they can is lying!), we know what it takes to capture the attention of playlist editors & regularly land coveted placements for our artists.

Can you help me get social media verification?

Achieving verification for your social media accounts & getting that little blue tick of recognition gives your music career more recognisability & authority.

Becoming verified on Meta platforms (Facebook & Instagram) can be achieved by subscribing to Meta Verified for a monthly payment.

If you have press mentions & other wider evidence of your brand or career outside of social media platforms, we may be able to apply for verification on your behalf - if successful, this would give you the verified status without needing to pay for monthly subscriptions. 

If you’re an Identity Music client and you’d like to explore this option, drop us a message via live chat and we’ll be happy to help.

How do I see my streaming trends?

Simply log in to your Identity Music dashboard! Our industry-leading technology collates all the data from every platform you distribute to show you the most helpful insights into your streaming performance.

From daily trends to revenue tracking, you can 

Why is Identity Music an invite-only music distributor?

We’re not a DIY, hands-off, self-service distributor. 

At Identity Music, we go further than other distributors to support your music career, through promotional support, digital rights management, publishing administration - and more.

We invest time and resources into every one of our independent artists and record labels, so we want to make sure that we’re the right fit for your needs. By taking the time to vet each and every artist and label we work with, we’re able to make sure we’re able to give every client a level of attention that you won’t get from other music distributors.

Can I pitch my music to editorial playlists myself?

For some platforms, like Spotify, you can. However, we’re also able to pitch your releases to other music platforms that don’t facilitate self-pitching, like Apple Music.

When you submit a pitch request to us, we craft a pitch that will get the attention of editors across multiple platforms to maximise your chances of securing an editorial playlist placement.

Still have questions?
Contact our A&R team.