Here at Identity Music, we value authenticity and originality in music. AI-generated music cannot be released with Identity Music.

We understand that creators are seeking clarity around the use of AI in music. It is important that artists who are creating their art from scratch are always fully supported. The best way that we can support independent artists within the music industry is to ensure that we distribute the tracks that they have carefully crafted.​

We will continue to empower artists by only distributing completely original works without manipulations. This is the policy we are taking on the matter for the foreseeable future.

Monitoring AI Usage In Songs

Music created with AI varies from song-writing aids to artificial voices and deep fakes. To avoid any confusion, we are taking a blanket approach to this content by only working with original and unmanipulated works. We employ several quality control measures to ensure that we are fully compliant with all of the major streaming services.

Protecting Rightsholders Best Interests

We care about protecting artists' and rightsholders' music and will not be distributing content that is AI for that very reason. We want to empower original art and stand behind the musicians who make it. With this approach, we feel certain that we can protect our artists and rightsholders and be confident in the strength of the industry. Our priority is to ensure rights compliance for our artists and labels that we represent, protecting their best interests.

​From our position as a distributor, lots of places where AI content is generated often do not hold full licenses. We want to focus and expand on the fact that a lot of places do not have the full license to generate AI content. This ultimately means that it is difficult to provide the artist with the license with the required rights.