Number of Users
125 million
Focus Territory
Worldwide
A globally recognised platform, YouTube Music benefits from seamlessly combining video and audio content and being used by millions of people around the world every day. For independent artists and record labels, having a presence on YouTube Music, whether it's with official music videos or just audio, can be a game-changer for growing a music career.
YouTube supports live streaming of concerts, album launches and more, so artists can create interactive and immersive experiences for fans.
YouTube Music integrates seamlessly with YouTube, meaning that listeners can easily switch between listening to music and watching music videos from their favourite artists.
Artists on YouTube can claim their own Official Artist Channel, boosting credibility and protecting an artist’s reputation while providing a secure place for music videos to be shared with fans.