Number of Users
>2.5 billion
Focus Territory
Worldwide
YouTube Content ID is the rights management feature that covers YouTube and YouTube Music. Using sophisticated fingerprinting technology, YouTube Content ID is able to identify any usage of music across YouTube so that rights holders can track, claim and monetise content that’s benefitting from their music.
YouTube Content ID allows rights holders to automatically claim and collect royalties across user-generated videos that aren’t using their audio with the correct licenses. Doing so allows artists and record labels to maximise revenue without needing to submit manual claims for every usage.
YouTube Content ID automatically scans all newly uploaded YouTube content for matches with audio belonging to rights holders. Rights holders are given the option to track, block or monetise that content.
Armed with YouTube Content ID, artists are able to block any usage of their audio that they don’t want to monetise or track, allowing artists to be in control of the content their music becomes associated with.