TikTok

TikTok is the social media platform every musician dreams of going viral on. With over 1 billion users (and growing rapidly) and an algorithm designed to generate viral engagement, having your music on TikTok can be a game-changer for independent artists.

Music-Focused Content Creation

TikTok is a video-first platform, where ‘trends’ change daily. By having your music on TikTok, creators and users can create videos and use your music as the soundtrack - you earn from every video created using your sound, meaning that if a creator’s video goes viral, you earn royalties.

Discoverability & Engagement

TikTok’s ‘For You’ page is the home of discovery. TikTok’s algorithm curates content based on user interests, serving a never-ending stream of content to every user. If you’re creating TikTok content, it stands a better chance of being found and engaged with on TikTok than on most other social media platforms.

Rights Management Protection

Through TikTok’s rights management platform, artists can monitor usage of their music across the TikTok platform. With full control over where your music is used, artists can monetise, block or track usage to maximise benefits to rights holders.