Streaming

Taobao

Number of Users

800 million

Focus Territory

China

Website

Visit

A subsidiary of Alibaba Group, Taobao is China’s largest online shopping platform. Integrating live streaming and music into e-commerce, Taobao creates an all-round user experience for over 800 million active users.

Immersive Music Experiences

By integrating music into e-commerce, Taobao increase engagement and creates an immersive, sales-focused experience for shoppers.

Exclusive Shopping Discounts

Members of Taobao’s ‘88 VIP’ programme receive exclusive discounts across the Alibaba ecosystem, including access to Xiami Music, Youku and more.

Personalised AI-Driven Algorithms

Using sophisticated AI-powered algorithms, Taobao delivers a personalised experience to each shopper, increasing engagement and sales.

Off The Record
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