Number of Users
800 million
Focus Territory
China
A subsidiary of Alibaba Group, Taobao is China’s largest online shopping platform. Integrating live streaming and music into e-commerce, Taobao creates an all-round user experience for over 800 million active users.
By integrating music into e-commerce, Taobao increase engagement and creates an immersive, sales-focused experience for shoppers.
Members of Taobao’s ‘88 VIP’ programme receive exclusive discounts across the Alibaba ecosystem, including access to Xiami Music, Youku and more.
Using sophisticated AI-powered algorithms, Taobao delivers a personalised experience to each shopper, increasing engagement and sales.