Spotify

The most popular streaming platform with 675 million global users, Spotify is a must-have platform for artists hoping to be discovered and earn money from their music. With powerful discoverability features and frequent innovation, Spotify’s streaming technology has the biggest, most engaged audience.

Global Reach & Recognisability

Spotify’s listeners are located across the globe, with a brand name that’s instantly recognisable. With an ad-supported free tier and various paid subscription tiers, Spotify is a globally accessible streaming platform that delivers user-friendly music, podcast and video content to millions of listeners.

Powerful Discoverability

Spotify’s ability to introduce fans to new artists is almost unrivalled. With the most well-developed algorithm, Spotify uses multiple listening behaviour data-points to place relevant content in algorithmic placements, like Artist/Song Radios, Autoplay, DJ and ‘Made For You’ playlists. Artists can opt in to Spotify Discovery Mode for even greater discoverability.

Playlisting & Promotional Opportunities

Some of Spotify’s editorial playlists have millions of followers, making placement in an editorial playlist a great opportunity for discovery. Spotify allow self-pitching via Spotify For Artists, but Identity Music clients benefit from done-for-you pitching by our experts. Spotify’s Campaign Kit offers artists various methods to target new listeners with paid advertising campaigns too.