Number of Users
900 million
Focus Territory
Worldwide
Website
Snap Inc, the parent company of social media app Snapchat, provides Snapchat users with access to a vast music catalogue that can be shared in Snaps, Stories and Spotlight videos. Snap’s music library also contains licensed tracks that can be used by advertisers.
Snapchat delivers a large catalogue of music that has been licensed by labels and independent artists to be used in platform advertising campaigns by brands.
Creators and users can easily add music to their Snapchat content, making it simple to create viral-worthy content.
Snapchat encourages an immersive and interactive app experience through augmented reality (AR) lenses paired with music.