Number of Users
6.4 million
Focus Territory
Worldwide
Peloton combines music with fitness by delivering a large library of content to its subscribers via interactive workouts. Using Peloton exercise equipment, like bikes and treadmills, or standalone guided workouts, over 6 million subscribers enjoy music-driven workout sessions around the world.
Peloton’s Artist Series delivers exclusive content to subscribers through partnerships with artists and bands, creating a unique workout experience.
Peloton uses subscribers’ listening and workout preferences to deliver personalised workouts that also feature curated playlists suited to listening tastes.
Peloton uniquely combines fitness and entertainment in a way that delivers completely customised experiences to users. Curated playlists, selected by mood and intensity, are tailored to various workout classes, including cycling, running, yoga and strength training.