Number of Users
43 million
Focus Territory
United States
Pandora is one of the most popular music streaming services in the United States, serving over 43 million listeners with a large catalogue of international music and podcast content.
Driven by Pandora’s in-house Music Genome Project that analyses listener behaviour, tastes and trends, Pandora delivers personalised radio stations for continuous tailored listening.
Making Pandora accessible to as many users as possible, Pandora has an ad-supported free tier and a paid on-demand tier where users can enjoy on-demand access to Pandora’s entire catalogue, create playlists and listen offline.
Pandora integrates with a variety of devices, allowing seamless listening across smartphones, smart speakers, smart TVs and connected cars.