Number of Users
206 million
Focus Territory
China
One of China’s leading music streaming services, NetEase Cloud Music gives its Chinese audience access to a large music library as well as localised playlists, personal recommendations and community interactivity.
NetEase Cloud Music has a wide-ranging catalogue of music, spanning Chinese pop, classical music and global hits, catering to a large audience with diverse music tastes.
With a powerful recommendation engine, NetEase Cloud Music supplies users with curated playlists and song suggestions based on preferences and listening behaviours.
Listeners of NetEase Cloud Music are able to comment on tracks, share playlists and engage with other users, creating a music streaming platform that encourages a social experience around music.