Streaming

NetEase Cloud Music

Number of Users

206 million

Focus Territory

China

Website

Visit

One of China’s leading music streaming services, NetEase Cloud Music gives its Chinese audience access to a large music library as well as localised playlists, personal recommendations and community interactivity.

Diverse Music Catalogue

NetEase Cloud Music has a wide-ranging catalogue of music, spanning Chinese pop, classical music and global hits, catering to a large audience with diverse music tastes.

AI-Driven Recommendations

With a powerful recommendation engine, NetEase Cloud Music supplies users with curated playlists and song suggestions based on preferences and listening behaviours.

Social & Community Engagement

Listeners of NetEase Cloud Music are able to comment on tracks, share playlists and engage with other users, creating a music streaming platform that encourages a social experience around music.

Off The Record
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