Number of Users
~40 million
Focus Territory
South Korea
Specifically catering to South Korean preferences, Melon has a vast library of over 40 million tracks and has become the go-to music streaming platform for K-pop enthusiasts in the region. Offering both ad-supported and paid-subscription access, Melon actively shapes Korean music culture through engagement, real-time charts and the prestigious Melon Music Awards.
Melon places a heavy emphasis on hosting a huge amount of K-pop content, but also plays host to mainstream global hits and more niche tracks too, offering users one place to stream a wide variety of music.
Users of Melon can create their own playlists that can be shared with others, encouraging a community approach to music discovery through social interaction.
Melon offers listeners exclusive content, including artist interviews, behind-the-scenes footage and live performances. Encouraging fan-artist engagement, Melon also hosts the annual Melon Music Awards to celebrate achievements in the Korean music industry.