Number of Users
>100 million
Focus Territory
China
Kuwo Music, part of the Tencent Music Entertainment Group since 2015, is a music streaming platform prominent in China and specialising in high-fidelity audio, personalised recommendations and immersive listening features.
Music can be streamed from Kuwo in 24-bit lossless format, making its library of over 30 million tracks a good choice for listeners concerned with audio quality.
Kuwo Music uses advanced algorithms to curate daily tailored playlists for its users, based on listener behaviour, current trends and user preferences.
Alongside personalised playlists, Kuwo Music curates activity-based playlists to facilitate easy music discovery. Activities like sleeping, driving, and studying have their own curated playlists to enhance users’ daily routines.