Number of Users
>450 million
Focus Territory
China
KuGou Music, part of the Tencent Music Entertainment group, is one of the most widely used music streaming platforms in China. KuGou Music combines an extensive music library with interactive features encouraging social engagement.
KuGou Music users can interact with the music they listen to and with others on the platform through comments, shared playlists and community events. KuGou Music aims to foster a vibrant social environment around music.
With advanced recommendation algorithms, KuGou Music learns from listener behaviour to provide tailored music suggestions and empower fans to discover new artists based on their existing preferences.
To facilitate deeper engagement and connection with music, KuGou Music integrates features like live streaming and karaoke.