Streaming

KuGou

Number of Users

>450 million

Focus Territory

China

Website

Visit

KuGou, part of the Tencent Music Entertainment group, is one of the most widely used music streaming platforms in China. KuGou combines an extensive music library with interactive features encouraging social engagement. 

Social Interaction & Fan Engagement

KuGou users can interact with the music they listen to and with others on the platform through comments, shared playlists and community events. KuGou aims to foster a vibrant social environment around music.

Personalised Recommendations

With advanced recommendation algorithms, KuGou learns from listener behaviour to provide tailored music suggestions and empower fans to discover new artists based on their existing preferences.

Karaoke & Live Streaming

To facilitate deeper engagement and connection with music, KuGou integrates features like live streaming and karaoke.

Off The Record
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