Number of Users
~2 billion
Focus Territory
Worldwide
Social Media
As part of the Meta group of businesses, Instagram is used by billions of people across the world. Through Reels, Stories, Posts and more, music can be shared with followers through Instagram and seamlessly integrates with music streaming services like Spotify, Apple Music and SoundCloud.
Powerful Video Editing Capabilities
Instagram’s Reels editor (and standalone app, Edits) allows users to incorporate music with sophisticated video editing to create short-form video content with the ability to go viral.
Trending Audio & Search
Instagram users can find trending audio to use with their content or use Instagram’s powerful search and filtering tools to find the perfect audio.
Global Reach
One of the most recognisable apps, Instagram has a well-developed presence in every country across the world, making it an important tool for marketing independent music.