Hungama

Hungama is one of India’s most-used digital streaming platforms, offering over 87 million users access to a catalogue of music, video and on-demand content. Hungama caters particularly to regional content (e.g Bollywood hits and regional artists), whilst maintaining a large catalogue of international chart-toppers too.

Personalised Recommendations

Hungama’s AI-driven algorithms are designed to enable discovery of new local and global artists. Listeners are delivered tailored playlists based on their listening behaviours to facilitate engagement and discovery.

Gamified Engagement

Hungama’s streaming model is designed to encourage fan engagement with artists by providing a gamified loyalty programme. When streaming content, users earn points which can be redeemed for exclusive rewards.

Local & Global Content

Hungama hosts a large catalogue of local Indian content as well as global releases, across both audio and music video content. Offline playback is supported and is compatible with a wide range of devices.

‍