Number of Users
3 billion
Focus Territory
Worldwide
Facebook Rights Manager is Meta’s rights management platform, allowing music to be monetised across Facebook and Instagram. Only unique, exclusively licensed content can be uploaded to Facebook Rights Manager, where tracks are digitally fingerprinted and usage tracked across Facebook and Instagram. Usage of tracks can be blocked, allowed or monetised by artists, allowing for greater control over your music across the internet.
Facebook Rights Manager uses sophisticated audio, video and image tracking tools to automatically identify usage of your assets across Facebook and Instagram content. When a match is found, artists are given the choice of how to deal with that content, similarly to YouTube Content ID and TikTok rights manager.
If Facebook Rights Manager finds a match to an artist’s audio content, an artist can choose to monetise, block or track performance of that content, giving artists another avenue to earn money from their music as well as maintaining creative control over the contexts in which their audio is used.
Facebook Rights Manager provides detailed insights and reporting for rights holders to track the performance of content across the Meta universe. Armed with those insights, promotional activities can be strategised to maximise social media impact for artist releases.