Douyin

Often referred to as ‘China’s TikTok’, Douyin is the ByteDance-owned app available only in China. It functions in an almost-identical way to TikTok, giving its Chinese users access to specific content only.

Music-Focused Content Creation

Douyin is a video-first platform, where ‘trends’ change daily. By having your music on Douyin, creators and users can create videos and use your music as the soundtrack - you earn from every video created using your sound, meaning that if a creator’s video goes viral, you earn royalties.

Discoverability & Engagement

Douyin's ‘For You’ page is the home of discovery. Douyin's algorithm curates content based on user interests, serving a never-ending stream of content to every user. If you’re creating Douyin content, it stands a better chance of being found and engaged with on Douyin than on most other social media platforms.

Access Highly Engaged Audiences

Douyin is one of the few social media platforms permitted in China, meaning that having your music on Douyin is an opportunity to reach an otherwise difficult-to-reach audience.