Apple Music

Apple Music (incorporating iTunes) is a top player in the music streaming world, with 93 million listeners and a well-developed platform. Particularly popular with users of iPhones, iPads and Macs, Apple Music taps into the convenience of a native streaming app connected to a user’s iCloud account for easy purchases. Featuring editorial playlists, radio stations and Apple Motion, it’s a platform that makes discovering new artists simple.

Seamless Integration

Unsurprisingly, Apple Music integrates seamlessly with devices across the Apple ecosystem. For users with iPhones, iPads, Macs, Apple Watches, AirPods, CarPlay and more, using Apple Music means streaming is synced across all Apple devices and purchases can be easily made through a connected iCloud account. Apple Music can also be controlled with voice commands through Apple’s Siri system.

Hi-Res Audio Support

Apple Music supports delivery of high-resolution audio, labelled ‘Hi-Res Lossless’ on-platform, as well as Dolby Atmos for a listening experience that satisfies casual listeners and audiophiles alike.

Playlisting & Apple Motion

Apple Music has a wide range of editorial playlists, facilitating easy music discovery for fans and promotional opportunities for artists. Releases cannot be self-pitched to Apple Music but pitches can be submitted via trusted partners, like Identity Music. Apple Motion artwork can be uploaded to albums and artist profiles to increase listener engagement.

‍