Number of Users
80 million
Focus Territory
Worldwide
Amazon Music is a key player in the music streaming ecosystem with 80 million users around the world. Not only does Amazon Music benefit from being an instantly recognisable household name, but it’s also the default streaming service for every Amazon device, like Amazon Alexa and Amazon Echo.
Amazon Music delivers music and podcasts for streaming and offline listening. The free plan offers ad-supported listening in shuffle mode; Amazon Music Prime gives Prime members ad-free access to listening in shuffle mode; Amazon Music Unlimited is a paid subscription giving unlimited access to Amazon Music’s entire library, including high-fidelity audio.
With 80 million users across the world, getting your music on Amazon Music unlocks access to a huge potential fanbase. Despite not reaching the popularity of Spotify or Apple Music, Amazon Music’s users are often committed listeners tied into the Amazon ecosystem, using Amazon Alexa or Amazon Echo devices to access music.
Amazon Music offers Amazon Music Unlimited subscribers access to music in ‘Ultra HD’ (if the audio field are delivered in qualifying formats) and Dolby Atmos, making Amazon Music a good option for listeners invested in high-quality music experiences.
Amazon Music often collaborates with top artists for exclusive releases, but also offers playlisting and ‘radio’ opportunities for independent artists. Releases can be pitched to playlist editors via Amazon Music for Artists. Identity Music artists benefit from free playlist pitching to Amazon Music and various other platforms.