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Create
Follow your inspiration & create the music you want to share with the world via Apple Music and iTunes.
Upload music to Apple Music
Release your music on Apple Music (& 80+ other streaming platforms) with an industry-leading global music distributor.
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We’re partnered with the world’s biggest (and best) music streaming platforms.
Reach new fans on
Apple Music & iTunes
Apple Music is the second biggest streaming platform in the world, with an active audience that makes up over 30% of total streaming subscribers (second only to Spotify). If your music isn’t on Apple Music or iTunes, you’re missing out on over 100 million worldwide listeners.
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100 million
global listeners.
30,000
Apple Music playlists.
$5.2 billion
paid in royalties in 2024.
Chosen by 600+
independent artists
After scouring the industry for a home for my new releases, Identity came forward with facts, figures and a team that were keen to help which has given me much confidence that I have made the correct decision to work alongside them. I had an issue late at night and Liane responded at 3am to put my worries to rest! What a legend.
Chosen by 600+
independent artists
Working with you has been an absolute pleasure — professional, smooth, and always supportive. It’s been a great ride so far, and we're excited for what’s ahead!
Chosen by 600+
independent artists
Identity Music are a wonderful partner in the distribution, promotion, and royalty collection space. As an artist and label owner, I've worked with a large number of distributors over the past 10+ years and none come close to the positive, collaborative and artist-friendly experience I've had with Identity. Highly recommended!
Chosen by 600+
independent artists
I've worked with Identity Music for 3 years now and never been disappointed. Their team is amazing, always responding and their work is so professional. I'm always happy to release more music with them as I know songs will get the audience they deserve.
Chosen by 600+
independent artists
Identity have been amazing to work with. The number of streams on our recent releases have surpassed our expectations and we know a lot of that is down to Identity working away behind the scenes.
Chosen by 600+
independent artists
Identity provides the absolute best customer service on the market, I feel secure knowing I have a personal contact with my distribution that helps solve issues in real time. Identity's dashboard is also state-of-the-art and the best I've used so far.
Chosen by 600+
independent artists
It has been a year since we began working with Identity Music for distribution services, and we are very pleased with our decision. Throughout this time, we have received attentive care from their A&R management and support teams. The support team is highly responsive, and there is no question that they go above and beyond to meet their clients' needs. Their genuine, personal approach to support and assistance is truly invaluable and greatly appreciated.
Chosen by 600+
independent artists
We absolutely love working with Identity Music. Their platform is incredibly easy to use, their support is always on point, and most importantly — it truly feels like our music is in safe hands. We've worked with a number of different distributors over the years, but we've never felt more supported or secure than we do with Identity Music. They just get what artists and labels need."
Chosen by 600+
independent artists
Identity Music really gets what independent artists need. With them, I feel supported and truly heard by a team of experts who always recommend what's best for me. 10/10!
Chosen by 600+
independent artists
IDM has played a vital role in my music career. As an independent artist, I can fully focus on the production aspect, knowing that my tracks and royalties are being taken care of.
Chosen by 600+
independent artists
In April, 2020 I signed with Identity Music and instantly recognized that my music is now in the hands of people that take the time to care about the direction of my career.
Chosen by 600+
independent artists
Identity Music delivers.
Chosen by 600+
independent artists
Working with Identity Music has been an excellent experience. Communication is clear, direct, and they’re always available to address any concerns. You can tell they genuinely care about the artist, and that makes all the difference. Everything flows in a professional and efficient way.
Chosen by 600+
independent artists
Identity Music support system is just unbelievable. They get back to you as soon as you raise a query, not something other distributors provide. The guys working there are all such dedicated people and the conversations are all professional and comfortable at the same time. It feels like you are talking to a friend!!!
Chosen by 600+
independent artists
Being with Identity Music has been one of my best career decisions. Knowing that you can reach out and contact a real human, who is on your side and has your back cannot be understated as independent artists! Plus, they just love good music and I'm so happy to be a part of the art and incredible artists they represent!
Chosen by 600+
independent artists
One of the best things about Identity Music is how easy it is to reach their customer support and how quickly they solve problems. There’s always someone available to help, and they’re incredibly kind. They truly do their best to support you in any way they can.
Chosen by 600+
independent artists
I was looking for a reliable distributor with human support who would stay on the artists' side, and I found that ally in Identity Music, which replaced all the other distributors I'd accumulated over the years.
Chosen by 600+
independent artists
With a small, professional team and vested interest in your music and success, Identity Music treats you like an artist and not just another cog in a machine.
Chosen by 600+
independent artists
Identity Music is not just a distribution company, they are the kindest and warmest people I encountered through my music journey. Everything is easier and working with them is never stressful.
Trusted partner to 100+
independent record labels
We honestly love working with Identity Music. Being an independent label isn’t always easy, but they really make things feel smooth and manageable. It’s such a relief knowing our music’s in good hands. And the quick support? Total gamechanger. No other distributor we’ve worked with has come close. They get what artists and labels need.
Trusted partner to 100+
independent record labels
I appreciate Identity Music's support for labels, both in terms of innovative solutions (such as pitching to streaming platforms or royalty sharing) and the incredibly fast and human support. We feel they're on our side, and we feel supported.
Trusted partner to 100+
independent record labels
Our label has been with Identity Music for a number of years and can honestly say that they are by far the best distributor we've worked with, and we have experience with many! Their platform is straightforward and easy to use, and (crucially) their customer service is second-to-none. I have no hesitation in recommending their services if you are an indie label looking for a trustworthy distribution - and marketing - partner, or an independent artist looking to take the next step beyond DIY distributors.
Trusted partner to 100+
independent record labels
What truly sets Identity Music apart is their personalized support - they understand the unique challenges indie labels face and provide guidance that feels like having an experienced team member on staff. Identity Music truly feels like a partner, and not a service provider. We see them more as an extension of our Globetrotting Music family, one that truly cares and has our success and best interests at heart. We couldn’t be happier with the choice we made to go with Identity Music as our distributor, and we are excited about what the future holds for both of us.
Trusted partner to 100+
independent record labels
Dreamhop Music cultivates a community of passionate artists working hand-in-hand to create the best chill vibes. Dreamhop is built on support and gives artists the necessary care and help to encourage growth and build a collective community around music.
Trusted partner to 100+
independent record labels
As purveyors of the finest freshly roasted beats, The Jazz Hop Café serve cosy, cafe-style vibes to wherever you are in the world. Their heavily themed compilations, mixes and playlists will create the right atmosphere for any chill setting - whether you're relaxing in a restaurant, studying in your dorm, or driving down a quiet street in the early hours of the morning.
Trusted partner to 100+
independent record labels
Soothe is a label whose mindset is to help artists grow in a more independent way. It was created by producers and artists that are very familiar with the genre, have multiple years of experience, connections in the market and promotion tactics for this style of music.
How to upload music to
Apple Music
Get Started
Apply
Apply to Identity Music, a trusted Apple Music partner, to upload your music to Apple Music and iTunes.
Distribute
Successful applicants get access to a distribution dashboard to release music.
Earn
Track your trends & monitor your Apple revenue earnings in your dashboard & receive monthly royalty payouts.
Release your music with Identity Music to get...
Exclusive Apple Music editorial playlist pitching
Promotional support at no extra cost
No upfront or hidden costs
Upload Apple Motion assets to releases
Distribution to 80+ global music platforms
Free fan-links & pre-save links
Upload your music to Apple Music now
Get startedPlaylist Pitching
Apple Music Editorial Playlist Pitching
As a trusted partner of Apple Music, we can pitch your music directly to Apple’s playlist editors - so your music can land a coveted feature in one of Apple Music’s much-followed playlists and reach new listeners.
Get Started
Global Distribution
Upload to Apple Music & 80+ other platforms
Maximise the global reach of your music by getting your tracks live on platforms you might never have heard of - but who have listeners waiting to discover your music and become lifelong fans. We release your music on over 80 global platforms, reaching billions of listeners across the world.
Get Started
Friendly Support
Industry-Leading Distribution Support
Ditch the days of waiting weeks for a response to your distribution issue - instead, enjoy friendly, human support on our live chat in less than 2 minutes. Our Client Management team are available to help with any issues via email, social DMs, live chat or telephone call, so your issues are solved efficiently.
Get Started
Independent Music Champions
Champions of Independent Artists
We work with independent artists & record labels around the world to share your music with a worldwide audience. From fighting fraud to tackling artificial streaming head on, we believe in doing our part to make the music industry a better place for independent artists and record labels.
Get Started
The #1 choice for uploading your music to Apple Music
We’re a different kind of music distributor. No upfront fees, no hidden costs & no exclusive contracts. Identity Music offers a better way to get your music on Amazon Music.
Unlimited uploads
Editorial playlist pitching (at no extra cost)
(Spotify only, on Plus/Ultimate plans)
(only as part of £399-539 campaigns)
Fast, Friendly Support
(no live support)
(only with Pro or Label plans)
Fully-managed Spotify Discovery Mode
YouTube Content ID (at no extra cost)
($4.95/year per track + 20% cut)
(with a 30% royalty cut)
(only with Pro or Label plans)
Social media promotion (at no extra cost)
(only as part of £399-539 campaigns)
Track splits with collaborators (at no extra cost)
(with a $9/year fee)
Pre-Save & Fan Links (at no extra cost)
Beatport (at no extra cost)
($9.99/month)
(only with Pro or Label plans)
Total cost
bespoke royalty share agreement
$24.99-$89.99/year
$9.99/release + 9% royalty cut
£19-89/year
Upload Your Music
Upload your music to Apple Music now
Reach millions of listeners in just a few clicks — no hassle, no hidden fees.
Upload music to Apple Music
Upload music to Apple Music
Learn more about:
releasing music on Apple Music
How much does it cost to upload music to Apple Music?
At Identity Music, we’re invested in your success. We work with independent artists and record labels on a royalty share basis, where you always keep the lion’s share of your earnings.
To upload your music to Apple Music with Identity Music, there are no upfront fees, no hidden charges, and everything we do, like playlist pitching, promotional support and digital rights management, is included in your royalty share agreement.
Distributing, promoting and protecting your music with us includes no upfront fees, no additional costs for extra features, and no long-term contracts locking you into unfavourable deals.
How long does it take for my music to go live on Apple Music?
We’re trusted by artists and labels to get music online fast.
Once you’ve uploaded your release to your Identity Music dashboard, we review your tracks within 3 working days (often much sooner), then your music is sent straight over to Apple Music and your other chosen platforms.
Apple Music can take 1-2 days to fully ingest your music, then it will be live for the world to listen to!
Where else can I upload my music to with Identity Music?
We work closely with over 80 global music platforms to distribute your music far and wide.
Alongside Apple Music and iTunes, you can upload your music to Spotify, Amazon Music, TikTok, Deezer and more, including more niche platforms like ROKK, Simfy Africa and Styngr.
We’re always working on new partnerships with the latest and greatest platforms, so keep an eye on the full list here for any updates.
When do I get paid by Apple Music?
Royalties earned by your music on Apple Music are paid out to you each month, a maximum of 45 days after the end of the month those royalties were earned in.
As an Identity Music client, your payouts are made via PayPal or direct bank transfer in every month that you earn over the $50 USD payout threshold.
How can I get more streams on Apple Music?
More streams of your music means more money in your pocket - so what can you do to get more streams on Apple Music?
At Identity Music, we’re invested in your success. Through Apple Music editorial playlist pitching, social media promotion and digital rights management, we help your music reach more listeners and maximise your revenue.
The best thing you can do to get more streams of your music on Apple Music is to have an active social media presence to keep your fans engaged, and maintain a consistent release schedule to give fans new music to listen to.
One thing we would absolutely not recommend is paying for streams, whether that’s on Apple Music, Spotify or any other streaming platform..
While there are companies who claim to offer ‘legitimate, organic’ streams of your music in exchange for a few dollars, paying for these services is against Apple Music’s terms of service and the organic streams those services offer are almost-always artificial bot streams, which can result in you receiving fines, takedowns and even prosecution.
You can find out more about the dangers of artificial streaming here.
Does distributing to other platforms cost extra?
Just like everything we do, distribution to other platforms alongside Apple Music comes with no additional fees or hidden costs.
Whether you choose to distribute your music to one platform or all our platforms, the only cost to you will be the agreed royalty share in your distribution agreement.
There are no upfront costs to distributing your music and you always keep the lion’s share of your earnings, no matter how many platforms your music is released on.
I’m struggling with my release - how can I get support?
Supporting our independent artists and record labels is one of the things we’re best at.
Our Client Management team can be contacted via email, social media, live chat or telephone - and they’re real humans with a real desire to help you resolve any issues, with no chatbots or automated responses in sight.
During working hours (10am-6pm UK, Monday to Friday) our live chat response time is under 2 minutes, which makes us one of the most responsive distributors in the industry.
How do I get my music in Apple Music playlists?
Unlike some other music platforms, Apple Music doesn’t allow artists to pitch their own music to editorial playlists.
However, as a trusted distribution partner for Apple Music, we’re able to pitch music on your behalf directly to Apple’s playlist editors.
Our pitching team are experts in crafting pitches that stand out from the crowd and maximise the chances of your music getting featured in the most-followed playlists on Apple Music.
How do I see my Apple Music streaming trends?
Our industry-leading music distribution dashboard gives our artists and record labels insights into Apple Music performance, including streaming trends and revenue reports.
As an artist, you also have access to your Apple Music for Artists account, where you can see detailed Apple Music insights directly from Apple.
Why is Identity Music an invite-only music distributor?
As much as we’d love to be able to support every independent artist and record label who wants to distribute with us, the level of support we provide means we work on an invitation-only basis.
We’re not a DIY, hands-off, self-service distributor, so to make sure that we’re able to properly support you with distribution, promotion and digital rights management, we work only with selected artists and labels.
By taking the time to assess each and every artist and label we work with, we’re able to work only with artists and record labels whose goals align with our expertise, so that we can be confident we can give every client a level of attention and support that you won’t get from other music distributors.
Still have questions?
Contact our A&R team.